Assignment Example | Topics and Well Written Essays - 250 words - 233

Assignment Example e 12 workweeks of leave in a 12 month period and twenty-six workweeks of leave during a single 12 month period in the instances when one has to care for a covered service member with a serious injury or illness in instances where the eligible employee is the spouse of a service member or even a parent, son, daughter or next of kin. In the first video, while Mark will need more time, 2 to 3 days every week for his chemotherapy which push his total leave weeks to between 14-15 weeks for the year, and the fact that he will still need some time off at the end of it all, Danielle cannot do anything about extending the FMLA leave for him since the act is very clear about an employee being entitled to twelve workweeks of leave in a 12 month period. In the case of Lucy, the fact that she refuses to disclose the main reason for which she will require the leave makes it difficult to determine whether she will qualify. However, in the case that she still qualifies, then it would be difficult to allow her 2 months off if she has already exhausted his recommended 12 weeks. This will be left to the HR to determine. In the third video, the fact that the employee is pregnant makes her qualify for the FMLA leave for 12 weeks. However, since she has already used 3 weeks to take care of her mother will leave her with only nine weeks hence her request for three more weeks could only be considered in the event that her mother was a covered service member in which case she would be entitled to twenty six workweeks of leave during a 12 month period. and Families of the Committee on Labor and Human Resources, United States Senate, One Hundred Fourth Congress, Second Session, on the Implementation of the Family and Medical Leave Act, May 9, 1996. Washington: U.S. G.P.O, 1996.

Prison Policy Recommendation Essay Example for Free

Prison Policy Recommendation Essay There is currently a bill in the legislature that would double the maximum prison term for anyone convicted of armed robbery. As a criminologist advisor to a state legislator, I have been tasked with proposing a recommendation on whether or not the current bill on the table will be good for the government and the communities it represents or detrimental. The proposed bill would double the current maximum prison term for any individual convicted of armed robbery. The thought behind such a bill is that a longer prison term will deter people from even attempting, or committing a crime in the first place. This bill would also, in hopes, keep offenders from re-offending for the same crime. As a result of these hopes, the bill has gained much popularity within the legislature. As appealing as the possible resulting lower crime rates sound, there are certain costs that must be considered. The bill proposes longer prison terms for offenders. These longer terms will also come with a higher price tag. The cost of keeping inmates for a longer period will rise exponentially. Another cost, though not monetary, should also be considered; that is the risk of even more violent crimes being committed. If the prison terms for armed robbery were to be doubled and is close to that of the crime of attempted murder, what’s to say an offender would not go all the way if the sentence would be virtually the same? There may be possible solutions for the bill that can be appealing to both the government and the community. The first would be to increase the maximum term served before parole could be offered. For example, instead of a ten-year sentence, with parole after three years; increase it to six or seven years before parole can even be considered. Another option would be to put in place a work program within the prison system. This will be somewhat similar to the outside world, in that if the prisoner does not work, they will not eat or receive rec time. We do not get handed a meal simply because it is supper time. If we don’t work, we don’t eat. Same premise for prisoners. It is my recommendation that the bill not  be approved as it stands but that it is rewritten to reflect changes to the current prison terms. The prison term does not need to be lengthened, but the offenders do need to be made to serve more of their current term before coming up for parole. It is my opinion, and based on crime rates that offenders are often not rehabilitated in such a short period, time, term in prison, and often get paroled and re-offend. This is an endless cycle. If terms were lengthened, it would cost more to house and feed a prisoner, but the costs would outweigh that of releasing them, having them reoffend, costs of trial and a second prison term. Also, the implementation of the work program would help them to realize that prison is not just a free ride, with meals and rec time without hard work and consequences. The parole system must also be overhauled. Parole officers often cannot keep good track of their parolees, and offenders receive too many chances. Perhaps, requiring prisoners to learn a trade would be equally helpful to them outside of prison. The proposed bill for doubling the maximum prison term should not be approved. It cannot succeed as it is. Simply doubling a prison term without further consequences will be a hindrance to the justice system as a whole. A crime is a crime, and an offenders background should not be taken into account. Instead of threatening offenders with a longer possible sentence, change the current rules and statutes for prison terms. Make them serve the majority of their sentence, make them work for basic needs in prison, and educate them. Give them a skill, so that the possibility of reoffending goes down. As popular as the bill may seem, it does not mean that it is the right choice for the government or the communities it represents. All of the options must be considered and weighed carefully before a decision can be made. Instead of creating new laws, perhaps we should first look at ways to enhance and make the current ones better. Only then, can we hope to move forward and create a better nation. References South, T. (2010, June 8). Bill would keep armed robbers in prison longer. Retrieved from timesfreepress.com: http://www.timesfreepress.com/news/2010/jun/08/bill-would-keep-armed-robbers-in-prison-longer/ What are positives negatives to maximum prison sentences? (2011). Retrieved from Yahoo Answers: https://answers.yahoo.com/question/index Would doubling the maximum prison term for anyone convicted of armed robbery be a good idea or a bad one, why? (2007). Retrieved from Yahoo Answers: https://answers.yahoo.com/question/index

Mountain Dew S Bad Cheetah Commercial Media Essay

Mountain Dew S Bad Cheetah Commercial Media Essay This is a campaign that has confined itself to barely three commercials. The common thing in all these commercials is the group of boys out on a safari. They are generally roaming about shouting   Do the Dew! The commercial shows a cheetah running in all its gusto, and one of our models following it on a bicycle. Finally, the lad jumps on the cheetah and traps him. Then he puts his hand inside the cheetahs mouthstraight down to his stomach, and pulls out a can of Mountain Dew. Bad Cheetah   he says. The other guys watching him say to each other Cheetah bhi peeta hain!  Then they show the cheetah with all the spots gone except for a few spots which spell out   Do the Dew. The commercial fails to follow some vital rules of advertising. There is absolutely no brand positioning. Which bracket of people is it targeting? What benefit is it giving  you? Secondly, their models seem possessed, running around jungles with colourful clothes, jumping on cheetahs and shouting at the top of their voices. The viewer shave no point of reference to identify themselves with either the product or the advertising tone. Thirdly, there is no advertising message at least nothing that makes any sense. Why would anyone want to drink something that a Cheetah allegedly drinks? How did the Cheetah get hold of the can of Mountain Dew in the first place? In fact, this advertisement has more environmental and wildlife ramifications than any connection with the product. Fourthly, it is a very paltry hand at humour. If the intention of the advertisers was to excite the audience and make them laugh, they have failed miserably. This advertisement has induced to people only to switch channels because of its senseless advertising message, theme and conception. Fifthly and most importantly, the advertisement says nothing at all about the drink, except, of course, to extol its endearing quality it to Cheetahs. What is the taste? Does it quench your thirst? Does it make you feel cool? Is it refreshing? If this advertisement is remembered at all, it is remembered for all the wrong reasons. From the very beginning of the Mountain Dews ad campaign, it has come under some very serious firing. When they launched their first ad featuring the infamous slogan Do the Dew, other aerated drink manufacturers immediately saw its potential by piggybacking on the fame and releasing a parody. The parody achieved what the original never did. Today, viewers instantly relate this slogan to No do here, go do  jhaadi ke peeche. The Mountain Dew advertisement failed at the ad mantra AIDA. Although it did catch the attention of the viewer the first time it was aired. It did not generate any interest or desire. It crashed so bad that not only was the ad campaign scrapped, sowas the product. Even if bottles of Mountain Dew line the shelves of stores today, itssales barely make a dent in the profits of the company. Advertisement 2 Kinetic Blaze Introductory Advertisement The Blaze is part of Kinetics Italiano series of scooters, comprises seven bestselling true-blue European scooter designs that Kinetic bought from Italian manufacturer Italjet. With its aggressive and glamorous Italian design, generous proportions and majestic presence, the very special Blaze makes an instant celebrity of its rider. The high-spec Blaze also has ample go to match the show with a powerful 165cc, 4valve engine that pumps out 11.6 bhp, coupled with automatic transmission. Kinetic Blaze was launched in 2006. The following is an analysis of the introductory advertisement. In this advertisement, a group of girls are seen going crazy in front of a house. A guy seeing the crowd of girls asks a nearby shopkeeper if Abhishek or John were around. The shopkeeper says it is Rohit Verma. He has Kinetics latest scooter and this is the source of all the commotion. This advertisement is clearly targeted towards the youth. Not only are the models used in the age group of 20-30, the entire look and feel of the advertisement is young and hep. This commercial scores on some points while it fails at others. First of all, the advertisement develops attention and generates interest. Viewers are kept in the dark as to the source of the commotion. Interest is heightened when the shopkeeper answers in the negative to the names of celebrities. When the name Rohit Verma is mentioned, viewers are all ears (and eyes) to find out more about  him. The presentation of the product, in this case the scooter, is also well done. It looks glamorous, and the difference in size and shape are also highlighted without words, heightening the impact. The product and the brand are not lost in the advertisement, and viewers not only identify the product, but also remember it. Its market targeting and brand positioning are clearly defined. The target is the middle income male youth. It is positioned as a scooter for men and the first in ushering in a new market segment for scooters with its innovative design and target  market. However, the advertisement itself fails to generate a desire for more information or for purchase. This desire is evoked by the fact that the scooter is new and innovative. If the same advertisement was broadcast for a scooter that had already been launched in the market, it would not have done well. So, in a way, this advertisement works for the product since it is new, but considered solely from the advertising point of view, it does not make a big impact. The advertisement also fails to answer some of the basic questions that consumer shave while watching the commercial. What sets this scooter apart from the other scooters in the market? It is obvious that the look and feel of the scooter is definitely innovative. However, all new products sport a new appearance, in fact, it is imperative that they do so. So in terms of performance, how does it differ? What is its USP? Why should the consumer choose to buy this product, when he can be sure of the performance of tried-and-tested scooters? From the advertising point of view, the commercial lacks originality and creativity. Showing a crowd of screaming girls to enhance the psychological value of a product is not new. Many advertisements for motorbikes, furniture, cars etc., showcase models to give the product an oomph factor and increase its appeal. Also, from a logical standpoint, why would the girls favour a guy based only on the fact that he has this scooter? How does it award him star status? The advertising message is vague and unappealing. It is understood that the product is being positioned as your Shortcut To Fame. But, how? Most motorbike advertisements try to project their product as one that will give the owner an edge with the ladies. The advertisement says much, but tells little. Advertisement 6 Surf Excels Advertisement (Brother Sister Duo) Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bars to wash clothes. Surf offered them significantly better clean, with much less effort. The promise of superlative whiteness the articulation of a great clean at the time, connected with consumers and helped to establish the brand. Surf was the first national detergent brand on TV; the brand used TV to effectively educate their consumers on how to use detergent powders in a bucket for a better  wash. Surf Excel made a big splash with their Daag Achhe Hain advertising campaign. The following is an analysis of the first such commercial. The advertisement features a brother and sister duo walking home from school, when the little girl falls into a puddle of mud. Crying, she looks to her brother for help. Her brother gets an idea and starts beating up the puddle of mud, demanding an apology. After a time and a lot of mud on his uniform, he stands up and says, Sorry bola. The narrator then removes all apprehensions of dirt and stains and says,Daag Acche Hain. This advertisement is universally well-loved. This is so because it does a lot of things right. It makes use of childrens appeal to get the advertising message across. The advertisement does what seldom others do cater to the emotions and sentiments of the viewers and succeeds with it. Not only do the children lower your guard to the advertisement, but the story, too, warms the heart of the viewers. The advertisement generates a sense of bonding. Viewers without siblings, too, can relate to the advertisement and the actions of the little boy. The advertisement also exudes certain warmth that reflects itself in the viewers. The advertising mantra, AIDA, is strictly adhered to. This is one of the reasons for its success. By showing a little boy and girl, the advertisement draws the attention of the viewers. When the little girl falls into the puddle and starts to cry, it creates interest in the minds of the viewers. When the tagline is spouted, it builds, in the viewers, a desire to know more. This desire often leads to action. Although there is no obvious targeting, it is done so through indirect means. Most mothers are concerned when their children come home in dirty and messy clothes. This advertisement, not only sends out the message that Surf Excel will help you was them out, but that also there is no need to fear stains. Although the advertisement does not centre on the product or brand, both are remembered. The product and brand are subtly introduced to the viewers such that it sub-consciously enters their minds without any jarring highlights on the product or  brand. This advertisement also does what the majority do not. It focuses on the people rather than the product. The sentiments, actions and emotions of the people are highlighted and showcased throughout the advertisement in one form or another. The product is kept discreetly tucked away and does not overpower the commercial. Although Surf Excel is a premium brand, this advertisement caters to all the income grades and all classes of people, across age groups. The brand and product are positioned as accessible to all people, whoever and however they may be. The brand image created through this advertisement is phenomenal. The advertisement leaves people with a warm feeling. This feeling also transfers to the product and brand. Thus, this advertisement can definitely be called and advertising success. Advertisement 4 Orbit White Chewing Gum Cow Advertisement Orbit is one of the worlds largest selling chewing gum brand. In India, the brand shares the market leadership with Center Fresh brand. Orbit was launched in India in2004. This was Indias first Sugarfree chewing gum and together with Perfettis Happydent, this brand has rejuvenated the chewing gum segment in India. Orbit can be termed as a functional chewing gum. The brand when launched differentiated itself from the existing chewing gums with its sugar free property. Globally the Orbit brand adopts the tagline For a good clean feeling no matter what in India, Orbit uses for healthy teeth and prevents tooth decay as its main message. Orbit White launched their most popular advertising campaign with the Cow series. The following is an analysis of the first advertisement in this series. The advertisement showcases a mad animal specialist, Dr. Bhatawdekar, who speaks in Butler-English. He expounds the special quality of Orbit White Chewing Gum that whitens the teeth of a cow that previously had yellow teeth. His conclusion is that if it works for the cow, itll work for you too. This commercial tries its hand at humour in drawing attention and generating interest. It succeeds to quite an extent in this intention, but also fails at few places. The caricature of the doctor succeeds exceedingly well. Viewers immediately recall the product, the brand and the entire advertisement on any reference to Dr.  Bhatawdekar. The product and brand are duly highlighted. They are not lost during the telecast of the advertisement. The commercials message is wound around the product, making the product and brand as much a part of the advertisement as the rest of the characters and the concept. The advertisement also successfully plays to the sense of humour of the viewers. Any reference to the product results in immediate association to the doctor and his cow volunteer.  This gives viewers a light-hearted view of the product. Nonetheless, there have been instances where the sentiments of viewers have been hurt. In such cases, it seems that the concept that starts out as funny, turns out to be a gross miscalculation of the sense of humour of the viewers. The characterization of the doctor and the way he speaks in English can be construed as offensive by many viewers. Since the doctor is a deliberate attempt at making fun of bad grammar, viewers who are insecure of their oral abilities may find the advertisement offensive. Overall, the advertisement has no class. Viewers can be put off by the commercial on grounds that it displays no sophistication. The attempt at humour can be seen as tending towards slapstick comedy and a very poor attempt at that. However, the advertisement does not fail completely. The product and brand are imprinted in the minds of the consumer. Any reference to the product brings remembrance of the humorous advertisement. And consumers purchase the product, even if only out of a sense of absurdity. Advertisement 5 VISAs Pierce Brosnan Advertisement Visa Inc. operates the worlds largest retail electronic payments network and is one of the most recognized global financial services brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. Visa gained the attention of television viewers in 2003 with a Tuk Tuk, featuring Pierce Brosnan in Bangkok. The following is an analysis of the advertisement. A limousine drives through the streets of Bangkok, only to be thwarted by a trafficjam. Pierce Brosnan winds down his window and catches the eye of a tuk tuk driver.The driver, delighted to have James Bond in the back seat, revs the engine and pullsa wheelie, beginning a stunt-filled and effects-laden ride through the alleyways, restaurants and shops of Bangkok. The tuk tuk arrives at the hotel just as Brosnans dining partner pulls up in a limousine. Zhang Ziyi steps out and apologise for being late. The tuk tuk collapses, totally exhausted by the trip across town. Brosnan reaches for his jacket pocket and throws his VISA card to the driver.  Later in the evening, the tuk tuk driver pulls up with a brand new tuk tuk, revving his engine and beckoning for Brosnan and Zhang Ziyi to join him. The tagline: Visa: All it takes. This advertisement can be considered a success. It does a lot of things right and gains not only the attention and interest of the viewers, but also builds a strong brand image and remembrance. The product is clear and highlighted. The brand, too, is not lost during the course of the advertisement. The product and brand is the core of the advertising message. Any attempt to analyze the commercial otherwise would prove fruitless. The advertisement retains a dashing air, quite literally. The commercial successfully draws on the sophisticated action of James Bond and highlights it exceedingly well in the tuk tuk mad-dash through the city. The advertisement stays true to the image of James Bond. The commercial maintains the charm of James Bond. It also includes a lot of stunts that can be immediately associated to James Bond. This succeeds in drawing the attention and generating interest among the viewers. The brand, VISA, is associated with sophistication and quality. With this advertisement, they reinforce this image and add to it a certain panache and active participation. If the advertisement comes under any criticism at all, it is from a purely logical standpoint. When Brosnan hands over his VISA card to the tuk tuk driver, the driver returns with a new and better powered tuk tuk. However, there are those who argue that anyone would have disappeared with the card and spent all the money. Nevertheless, for those who appreciate honesty, this advertisement succeeds. The commercial generates good feelings in the minds of the viewers. The product and brand are remembered. Additionally, the brand image is improved and remembered.

Genetically Modified Foods Essay -- GMOs, Genetically Modified Crops

Introduction Let’s face it, the term genetically modified (GM) foods is not the most appetizing word in the English language and neither is the term genetically engineered foods for that matter. Whether or not you realize it, you have consumed at least one product that contains genetically modified foods. These â€Å"modified foods† are hiding all over your supermarkets and in some instances, there is no way to tell just by looking at it. But, they have been around for more than two decades and it has helped to keep our food supply alive. The technological innovation that is genetically modified foods was first introduced during the early 1980s. It took nearly two decades of expensive research and development to move agricultural and food products from the lab and into your supermarkets (Weick & Walchi, 2002). The basic process of creating GM foods is to isolate the gene of a living organism and transfer them into a different living organism. This process is known as â€Å"recombinant DNA or gene technology† (Windley, 2008). This is done by cutting DNA from different organisms and joining them together. The loops of DNA that are naturally found in bacteria are cut with a restriction enzyme and then combined with a gene of interest. The technology allows plant breeders to produce crops with characteristics that can withstand diseases and insects. This paper will focus on the effects of genetically modified foods on producers, consumers, and the environment. I decided to choose this topic because it has always been a subject mentioned throughout many of my science courses. I have heard the term, but never fully understood what it meant or its impact on the world. By choosing this as my research paper topic, I know it will better my und... ...ture. MEDSURG Nursing, 11(5), 242-246. Retrieved from CINAHL Plus with Full Text. McCullum, C., Benbrook, C., Knowles, L., Roberts, S., & Schryver, T. (2003). Application of modern biotechnology to food and agriculture: Food systems perspective. Journal of Nutrition Education & Behavior, 35(6), 319-332. Retrieved from CINAHL Plus with Full Text. Weick,C.W., Walchli,S.B. (2002). Genetically engineered crops and foods: Back to the basics of technology diffusion. Technology in Society, 21(3), 265-283. Retrieved from Science Direct. Whitman, D. B. (2000, April). Genetically modified foods: Harmful or helpful? ProQuest. Retrieved April 2, 2012, from http://www.csa.com/discoveryguides/gmfood/overview.php Windley,S. (2008). Genetically Modified Foods. Pure Health MD.Retrieved April 3, 2012, from http://arch.ttu.edu/w/images/d/d8/Genetically_Modified_Foods.pdf

Manipulates History Essay

Richard III Manipulates the Court of York in the same way that Shakespeare Manipulates History. Discuss the links between the playwright and protagonist.  Richard may be portrayed as an evil, vile, lying murderer but he actually has many aspects in common with the man who shaped him into this revolting state of mind, Shakespeare himself. Shakespeare’s Richard III is one of the only written documents we have describing this misapprehended king and Shakespeare was born many years after his death so he had no possible way of knowing what happened first hand. All evidence points to Shakespeare’s ideas being total fiction just as the Richard he describes lies and slanders to the courts. When we first meet Richard he instantly begins a soliloquy to the audience who are captivated with resentment for him as they are the people included in his plots and plans and are powerless to impede them. Right from the start he establishes himself as a synonym for evil. He portrays to the audience about his physical deformity with pleasure, which we later see is a metaphor for his psychological state of mind. Being ‘Cheated of feature by dissembling nature’ (Act I Scene 1 line 19) he uses it to mask his evil and rationalize his becoming a villain. He feigns upset and disappointment that people hate him solely because of his malformation and routinely feel sympathy for him.  Ã¢â‚¬ËœBecause I cannot flatter and look fair,  Smile in men’s faces smooth, deceive and cog  Ã¢â‚¬ ¦I must be held a rancorous enemy.’  (Act I Scene 3 Lines 43-50)  This of course is an example of dramatic irony as the audience and Richard both know that he really should be held a rancorous enemy and he does ‘flatter, smile smooth, deceive and cog’ for example when he woos Anne in almost impossible circumstances. He validates his impiety by telling the audience of his boredom with life. He states ‘I †¦ have no delight to pass away the time’ (Act I Scene 1 line 25) as he cannot ‘caper nimbly in a lady’s chamber’ (Line 12). Now the war is over there is nothing he is good at so he resorts to the only other thing he has left: using his aptitude to cause others misery. To him it is merely exciting to nearly get caught. He wants to be king but not for the joy of being king but for the suspense of getting there. All he really wishes to do is make his tedious life more interesting as really he has no need to be higher than he is at the beginning as the Duke of Gloucester is a very high position with nearly as much money as the king would have had as he was his brother. In any case he was definitely well off where he was.  Shakespeare was living under the reign of Elizabeth I and as would often write plays for royalty, he created one for her. Writing a play would definitely impress Elizabeth and get him into her good books, he would certainly have gotten a large sum of money for it if she liked it. This was the time of the Tudor dynasty the foundation of which was when Richard III was killed and Richmond became king. By writing this play Shakespeare set out to diminish the fact that this had undermined the Divine Right of Kings. If he had portrayed Richard as a good man then Richmond could have been said to be wrong and evil for killing a righteous man and his claim to the throne devalued along with Elizabeth I as they were related. Shakespeare would have most likely been killed for suggesting this, but by making Richmond seem virtuous benevolent and respectable he was also flattering the Queen. Through the course of the play Richard doesn’t ever think twice about quickly disposing of enemies in his way. He cleverly lets them seal their own fate with one word. When Hastings was no longer any use to him he first used Buckingham to stir things up and push him onto thin ice. Then Richard comes onstage in an angry mood talking of witchcraft and as soon as Hastings says ‘If they have done this, my noble lord- ‘ (Act III Scene 4 Line 72) Richard immediately and tactfully picks up the word ‘if’. It is what he has been waiting for and clamours ‘Talk’st thou to me of ifs? Thou art a traitor. Off with his head!’ (Lines 74-75) He has skilfully sealed Hastings fate with one word. He also uses the fact that the two princes are illegitimate as an excuse to murder them, telling Buckingham ‘I wish the bastards dead’ (Act IV Scene 2 Line 19) But he has the common sense not to make a public matter and hires a private assassinator to do the butchery.  From the very beginning when Richard successfully woos Anne he reveals to the audience that he does not truly care about her at all and will unhesitatingly get rid of her as soon as she begins to get in his way. He says ‘I’ll have her, but I will not keep her long’ (Act I Scene 2 Line 233) and as soon Richard sees that the best way to the throne is to marry his niece he quickly disposes of Anne with little thought telling Catesby to ‘Rumour it abroad that Anne my wife is very grievous sick’ (Act IV Scene 2 Line 52) and ‘Give out that Anne my queen is sick and like to die’ (Line 58). With this rumour spread Richard can easily kill Anne off without raising suspicion as everybody is expecting her to die. The play begins unusually with Richard himself giving a soliloquy. In it he brags to the audience about the ‘plots [I have] laid, inductions dangerous †¦ Clarence and the king in deadly hate’ (Act I Scene 1 Lines 34-35). He cycles through his strategies with the audience saying ‘†G† of Edward’s heirs the murderer shall be’ (Line 41) is a rumour he has spread. This is also moderately dangerous for Richard to say as he is the duke of Gloucester. But Richard is just playing with fire and finds the slight danger amusing as it makes his life more interesting and exciting. When Clarence arrives with the prison guard he immediately transforms to a caring, loving brother but subtly plays on words saying ‘I will perform it to enfranchise you’ (Line 110) which means to Clarence that Richard will do anything to free him but the audience and Richard both know that he will do anything to free Clarence from life. This is the same case later when he tells Clarence ‘Your imprisonment shall not be long’ (Line 114) as the audience also knows that this is because he will be dead soon. As soon as Clarence is out of earshot, Richard mutates back into his true identity stating ‘Clarence hath not another day to live’ (Line 151). He is proud of his management of Clarence but tells himself and the audience ‘Clarence still breathes, Edward still reigns, when they are gone, then must I count my gains’ (Lines 162-163). His plan is not complete yet. Richard’s plan is rushed somewhat when there is news that the king is on his deathbed. He wants Edward to die but not before he has signed Clarence’s death warrant and so goes to Edward ‘To urge his hatred more to Clarence’ (Line 148). He is ‘Deformed, unfinished, sent before [my] time’ (Act I Scene 1 Line 20) and may kill anyone anytime, but is not just pure evil. He is also an extremely intelligent character, with his quick thinking and clever use of words, who could possibly have been a great king if he would use his vast intellect for good, which is mainly why the play is not only a history but also a tragedy, as we know Richard could make something of himself.  The court of York is already very unstable, the king is ill, the heir to the throne is a child and his protector is Richard, ‘A man that loves not me nor none of you’ (Act I Scene 3 Line 13) and Richard uses this to his advantage. When Elizabeth threatens to g to the king about Richard he immediately comes out with all the crimes she had committed against the king.

French Adverbs ~ Les Adverbes

French Adverbs ~ Les Adverbes An adverb, one of the eight parts of speech, is an invariable word that modifies a verb, an adjective, or another adverb. Adverbs provide information about the words they modify, such as when, where, how, how often, or to what degree something is done. See the list of some common French adverbs at the end of this lesson. Word Order with Adverbs In English, adverb placement can be arbitrary: some adverbs may be found in front of or after the verb, or even at the beginning or end of the sentence. This is not often the case in French, which has much stricter rules about placement. The following rules apply to the majority of situations, but there are exceptions. For detailed information, see my lesson on the placement of French adverbs.1. When a French adverb modifies a verb, it is placed after the conjugated verb. Nous avons bien mang. We ate well. Je regarde souvent la tl le soir. I often watch TV in the evening. Often, I watch TV in the evening. I watch TV in the evening often.   Ã‚  2. When an adverb modifies an adjective or another adverb, it is placed in front of the word it is modifying. Je suis profondment mu. I am deeply moved. Nous avons trs bien mang. We ate very well. Common French Adverbs Nearly every French word that ends in -ment is an adverb, and its English equivalent almost always ends in -ly: gà ©nà ©ralement - generally. For more information, please see adverbs of manner. Here are some of the most common French adverbs: French English Type of adverb actuellement currently adverb of time assez quite, fairly adverb of quantity aujourdhui today adverb of time aussi as comparative adverb beaucoup a lot adverb of quantity bien well adverb of manner bientt soon adverb of time dj already adverb of time demain tomorrow adverb of time enfin finally adverb of time ensuite next, then adverb of time heureusement fortunately adverb of manner hier yesterday adverb of time ici here adverb of place l there adverb of place l-bas over there adverb of place longtemps for a long time adverb of time maintenant now adverb of time mal poorly adverb of manner moins less comparative adverb parfois sometimes adverb of frequency partout everywhere adverb of place peu few, little adverb of quantity plus more, ___-er comparative adverb quelque part somewhere adverb of place rarement rarely adverb of frequency souvent often adverb of frequency tard late adverb of time tt early adverb of time toujours always adverb of frequency trs very adverb of quantity trop too much adverb of quantity vite quickly adverb of manner

Case Study for Banyan Tree Hotel and Resort

Case Study for Banyan Tree Hotel and Resort Executive Summary The hotel industry has been on an economic rise for the previous decade because of several factors such as better marketing strategies, well trained personnel, excellent communication skills among the industry stakeholders, tailor made packages for various tourists, together with global increase in the rate of tourism.Advertising We will write a custom case study sample on Case Study for Banyan Tree Hotel and Resort specifically for you for only $16.05 $11/page Learn More The Banyan Holdings limited was a noble idea born out of the need for tourists to relax within an environmentally friendly hotel, customer centered, culture sensitive, together with a green conscious habitat. The Banyan is a fig tree that epitomizes peace according to ancient mandarin culture because of its evergreen leaves that create a relaxing shade upon which one can soothe his senses. It was out of this that Mr. Ho Kwon Ping and Ms Claire Ching established a single Ho tel in Thailand. With proper marketing skills, he built a brand. The brand has grown to become one of the leading hotels of choice for international tourists visiting Asia together with local tourists longing to experience a romantic, friendly and serene holiday either as individuals or as group. For tourists wishing to stay at a luxurious yet affordable hotel, Banyan Hotels have been the place of choice due to its strong brand name. The product has now become global with branches in Seychelles and Europe. With tenets based on a green economy, the world is now a global village with interests that assure the world citizenship of businesses that are environmental conscious together with customer friendly. Banyan Hotels have this in their procedures and merchandise. Introduction Ho Kwon Ping established the Banyan entity in 1994. This is with the Banyan Tree as its brand. A gap that existed in the hotel industry triggered its establishment. The target market was clients who needed priv acy and intimate accommodation at affordable costs (Wirtz Lovelock, 2009). Today, it is ranked as one of the best luxury resort in Asia with 15 resorts and hotels, 35 spas, and 38 retail shops in more than 40 locations in 20 countries, a feat that even the big hotels took years to establish (Wirtz Lovelock, 2009).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The success of this resort firm is linked to its brand and the extension made to the brand, the swift marketing strategy, communal participation and incorporation of the world marketing programs. This addresses diverse concerns such as The factors that contributed to accomplishment Evaluation of Banyan Tree’s brand marketing procedures Brand and product portfolio What are the main factors that contributed to Banyan Tree’s success? The success of Banyan Tree arises from a good plan and presentation in its marketing programs. The marketing programs were both interior and peripheral. The internal marketing programs focused on the need for a friendly communal and monetary working area where external marketing strategies focused on tapping into the affluent class that needed a green conscious environment that was as reasonably priced as other resorts but quite exceptional in their delicate tastes. Market Target Before its establishment, there existed a gap in the hotel industry between the giant chain international hotels like Hilton and other luxury resorts like the Shangri-La. The big difference in the accommodation costs created an invented market. Ho provided affordable individual villas, well-designed romantic escapade for guests, tailor made customer packages as well as a skilled personnel that would influence upon the visitors (Wirtz Lovelock, 2009). Marketing Strategy The choice of the brand name was well tailored by the international advertizing agency. The logo plan of t he Banyan Tree and the marketing phrase â€Å"Sanctuary for the Senses† promoted the merchandise and procedures of the resort (Kapferer, 1997). Focus was not on luxurious accommodation but on romantic experiences that was valued by its clients. This anchored well with the need for international tourists seeking such services. The design and delivery of the products and services Some of the merchandise and procedures offered were unique for example the Banyan Tree Spa that offered aromatic oil for face together with body massage. The services tailored by employees were dynamic and according to the natives’ culture and traditions complying with the brand that focused on relations and closeness. Dinner could be offered in a Thai boat accompanied by Thai musicians, wedding packages that Buddhists officiated and even wedding ceremonies conducted under water in the corals. These are some of the unique services in a natural setting. The services aimed not only at customer s atisfaction but also the business reaped maximum profits from the customers. Aggressive internal marketing The locals got employment from the resort from which they earned a living and retained the special heritage. The employees were trained fundamentals to good service delivery with some accorded the â€Å"Banyan Tree Experience† to build the brand in them (Kapferer, 1997). Lucrative welfare policies motivated the employees to consistent good performance.Advertising We will write a custom case study sample on Case Study for Banyan Tree Hotel and Resort specifically for you for only $16.05 $11/page Learn More Incorporation of the local communities and the interest of the public The villas were developed from indigenous material provided by the locals. The local artisans were engaged in the manufacture of local art and handicrafts. This merchandise encompasses garments, jewellery, clannish art compounded with spa frills like incense candles. The merchandise was availed for sale at the â€Å"Banyan Tree Gallery† (Kapferer, 1997). By incorporating the local artisans in the drawing and assembly projects, the locals identified with the brand as a means of earning an income (Kapferer, 1997). Environmental practices The villas were totally from indigenous material in the remote areas. The merchandise used in the resorts, as toiletries were recyclable. The resort initiated â€Å"The Green Imperative Fund† that supported community-based programs like building schools, promoting crafts of the locals and restoring devastated coral reefs (Kapferer, 1997). The fund also set up a marine conservation office to oversee current and potential areas susceptible to degradation. Can Banyan Tree maintain unique position in the overcrowded resort market? Setting Most of the resorts are initiated in isolated areas that expose the clients to quiet environment. Its aim of preserving the environment grants it a uniqueness that lack s in most resorts. The luxurious resorts are expensive and sport oriented while Banyan Tree is less expensive and romantic (Kapferer, 1997). Promotions Activities that involve the community help in promoting merchandise and procedures of the resort. Its activities and products are eco friendly. The wastes products are recyclable, indigenous materials used to produce goods sold in the gallery. Sustainability The resorts contributed to the local economy by offering employment to the locals as well as benefiting the environment. The guests who visited the resorts voluntarily contributed to the â€Å"Green Imperative Fund† (Kapferer, 1997). A feedback on the success of their contributions was often given that motivated them. The experiences that the clients had in these resorts appealed to their senses. The services offered at Banyana Tree satisfied the clients. Discuss the brand and product portfolio of Banyan Tree, Angsana and the color of Angsana of beach resort and city h otels, spas, galleries and museum shops fit as a family The main idea of Banyan Tree is the delight in romance when travelling and the wonders present in dissimilar sections in the world. Marketing programs and public relations were the ways through which the firm used to create awareness about its brand. Globally, â€Å"Banyan Tree became a member of Small Luxury Hotels† and the foremost hotels in the world (Kapferer, 1997). The target consumers for Banyan Tree were well-off customers. To achieve this, it decided to use agents who specialized in exclusive luxury holidays. Angsana was introduced after the lavish resorts were stable. This brand was more reasonably priced and fashionable than the Banyan Tree. It ran as a stand-alone spa business in other hotels. The colors of Agsana, a merchandise line of Agsana, were to enter the tourism trade.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A fine way of marketing is positioning. It refers to finding strategic ways of creating awareness about your brand in ways that will place it different from the competitive entities. A sturdy brand means a better image quality for a firm thereby keeping the competitors at bay (Kapferer, 1997). For effectual administration of a brand, the characteristic aspect of the brand ought to be managed. This refers to the real characteristics like the merchandise, pricing, and wrapping among many others. The elusive aspects refer to procedures that generate emotions about the merchandise or service. Brand positioning aims at detailed consumers for the merchandise or procedures introduced. Activities involved in the brand must have a fundamental aim. Therefore, it must be exclusive and dissimilar from the competitors. Its sustainability, significance to the market, and appropriateness must be ensured. Firms should also profit from brand positioning. Brand positioning should realize support and financial goals for the entity. Brand identity plays an essential role in marketing the merchandise and procedures of an entity. It reflects what the audience easily identifies because of the logo, color, and symbols. It creates a clear difference in the mind of the audience from other competitors. It gives a full impression of activities of a firm. Brand equity relates to the value a firm receives from the brand (Kapferer, 1997). Conclusion The Banyan Hotels and resort have established an unrivaled niche in Asia in the Hotel trade. Presently, the prime Hotel chains in the globe such as the Hilton fail to rival it in Asia. The founder of the Holding, Mr. Ho Kwon together with the Co-founder Ms. Claire Ching had a lucid and defined vision that has seen them accomplish enormous strides in the trade (Wirtz Lovelock, 2009). They typify how a clear vision undergoes successful marketing to reap the benefits of their dream. With a skilled marketing team, Banyan Holdings transformed this g rand idea into a brand name, which experiences universal acclamation. This is because it has collected tributes from the UN. A brand is a special feature that is associated with either a merchandise or procedure. If the service is quality, the brand sells, if the product is quality, the brand disposes itself. References Kapferer, J., (1997). Strategic brand management: creating and sustaining brand equity long-term, 2nd Edtn. London, UK: Kogan Page Wirtz, J. Lovelock, C. (2009). Services Marketing in Asia, A case Study. New York, NY: Prentice Hall.