Assignment Example | Topics and Well Written Essays - 250 words - 233

Assignment Example e 12 workweeks of leave in a 12 month period and twenty-six workweeks of leave during a single 12 month period in the instances when one has to care for a covered service member with a serious injury or illness in instances where the eligible employee is the spouse of a service member or even a parent, son, daughter or next of kin. In the first video, while Mark will need more time, 2 to 3 days every week for his chemotherapy which push his total leave weeks to between 14-15 weeks for the year, and the fact that he will still need some time off at the end of it all, Danielle cannot do anything about extending the FMLA leave for him since the act is very clear about an employee being entitled to twelve workweeks of leave in a 12 month period. In the case of Lucy, the fact that she refuses to disclose the main reason for which she will require the leave makes it difficult to determine whether she will qualify. However, in the case that she still qualifies, then it would be difficult to allow her 2 months off if she has already exhausted his recommended 12 weeks. This will be left to the HR to determine. In the third video, the fact that the employee is pregnant makes her qualify for the FMLA leave for 12 weeks. However, since she has already used 3 weeks to take care of her mother will leave her with only nine weeks hence her request for three more weeks could only be considered in the event that her mother was a covered service member in which case she would be entitled to twenty six workweeks of leave during a 12 month period. and Families of the Committee on Labor and Human Resources, United States Senate, One Hundred Fourth Congress, Second Session, on the Implementation of the Family and Medical Leave Act, May 9, 1996. Washington: U.S. G.P.O, 1996.

Prison Policy Recommendation Essay Example for Free

Prison Policy Recommendation Essay There is currently a bill in the legislature that would double the maximum prison term for anyone convicted of armed robbery. As a criminologist advisor to a state legislator, I have been tasked with proposing a recommendation on whether or not the current bill on the table will be good for the government and the communities it represents or detrimental. The proposed bill would double the current maximum prison term for any individual convicted of armed robbery. The thought behind such a bill is that a longer prison term will deter people from even attempting, or committing a crime in the first place. This bill would also, in hopes, keep offenders from re-offending for the same crime. As a result of these hopes, the bill has gained much popularity within the legislature. As appealing as the possible resulting lower crime rates sound, there are certain costs that must be considered. The bill proposes longer prison terms for offenders. These longer terms will also come with a higher price tag. The cost of keeping inmates for a longer period will rise exponentially. Another cost, though not monetary, should also be considered; that is the risk of even more violent crimes being committed. If the prison terms for armed robbery were to be doubled and is close to that of the crime of attempted murder, what’s to say an offender would not go all the way if the sentence would be virtually the same? There may be possible solutions for the bill that can be appealing to both the government and the community. The first would be to increase the maximum term served before parole could be offered. For example, instead of a ten-year sentence, with parole after three years; increase it to six or seven years before parole can even be considered. Another option would be to put in place a work program within the prison system. This will be somewhat similar to the outside world, in that if the prisoner does not work, they will not eat or receive rec time. We do not get handed a meal simply because it is supper time. If we don’t work, we don’t eat. Same premise for prisoners. It is my recommendation that the bill not  be approved as it stands but that it is rewritten to reflect changes to the current prison terms. The prison term does not need to be lengthened, but the offenders do need to be made to serve more of their current term before coming up for parole. It is my opinion, and based on crime rates that offenders are often not rehabilitated in such a short period, time, term in prison, and often get paroled and re-offend. This is an endless cycle. If terms were lengthened, it would cost more to house and feed a prisoner, but the costs would outweigh that of releasing them, having them reoffend, costs of trial and a second prison term. Also, the implementation of the work program would help them to realize that prison is not just a free ride, with meals and rec time without hard work and consequences. The parole system must also be overhauled. Parole officers often cannot keep good track of their parolees, and offenders receive too many chances. Perhaps, requiring prisoners to learn a trade would be equally helpful to them outside of prison. The proposed bill for doubling the maximum prison term should not be approved. It cannot succeed as it is. Simply doubling a prison term without further consequences will be a hindrance to the justice system as a whole. A crime is a crime, and an offenders background should not be taken into account. Instead of threatening offenders with a longer possible sentence, change the current rules and statutes for prison terms. Make them serve the majority of their sentence, make them work for basic needs in prison, and educate them. Give them a skill, so that the possibility of reoffending goes down. As popular as the bill may seem, it does not mean that it is the right choice for the government or the communities it represents. All of the options must be considered and weighed carefully before a decision can be made. Instead of creating new laws, perhaps we should first look at ways to enhance and make the current ones better. Only then, can we hope to move forward and create a better nation. References South, T. (2010, June 8). Bill would keep armed robbers in prison longer. Retrieved from timesfreepress.com: http://www.timesfreepress.com/news/2010/jun/08/bill-would-keep-armed-robbers-in-prison-longer/ What are positives negatives to maximum prison sentences? (2011). Retrieved from Yahoo Answers: https://answers.yahoo.com/question/index Would doubling the maximum prison term for anyone convicted of armed robbery be a good idea or a bad one, why? (2007). Retrieved from Yahoo Answers: https://answers.yahoo.com/question/index

Mountain Dew S Bad Cheetah Commercial Media Essay

Mountain Dew S Bad Cheetah Commercial Media Essay This is a campaign that has confined itself to barely three commercials. The common thing in all these commercials is the group of boys out on a safari. They are generally roaming about shouting   Do the Dew! The commercial shows a cheetah running in all its gusto, and one of our models following it on a bicycle. Finally, the lad jumps on the cheetah and traps him. Then he puts his hand inside the cheetahs mouthstraight down to his stomach, and pulls out a can of Mountain Dew. Bad Cheetah   he says. The other guys watching him say to each other Cheetah bhi peeta hain!  Then they show the cheetah with all the spots gone except for a few spots which spell out   Do the Dew. The commercial fails to follow some vital rules of advertising. There is absolutely no brand positioning. Which bracket of people is it targeting? What benefit is it giving  you? Secondly, their models seem possessed, running around jungles with colourful clothes, jumping on cheetahs and shouting at the top of their voices. The viewer shave no point of reference to identify themselves with either the product or the advertising tone. Thirdly, there is no advertising message at least nothing that makes any sense. Why would anyone want to drink something that a Cheetah allegedly drinks? How did the Cheetah get hold of the can of Mountain Dew in the first place? In fact, this advertisement has more environmental and wildlife ramifications than any connection with the product. Fourthly, it is a very paltry hand at humour. If the intention of the advertisers was to excite the audience and make them laugh, they have failed miserably. This advertisement has induced to people only to switch channels because of its senseless advertising message, theme and conception. Fifthly and most importantly, the advertisement says nothing at all about the drink, except, of course, to extol its endearing quality it to Cheetahs. What is the taste? Does it quench your thirst? Does it make you feel cool? Is it refreshing? If this advertisement is remembered at all, it is remembered for all the wrong reasons. From the very beginning of the Mountain Dews ad campaign, it has come under some very serious firing. When they launched their first ad featuring the infamous slogan Do the Dew, other aerated drink manufacturers immediately saw its potential by piggybacking on the fame and releasing a parody. The parody achieved what the original never did. Today, viewers instantly relate this slogan to No do here, go do  jhaadi ke peeche. The Mountain Dew advertisement failed at the ad mantra AIDA. Although it did catch the attention of the viewer the first time it was aired. It did not generate any interest or desire. It crashed so bad that not only was the ad campaign scrapped, sowas the product. Even if bottles of Mountain Dew line the shelves of stores today, itssales barely make a dent in the profits of the company. Advertisement 2 Kinetic Blaze Introductory Advertisement The Blaze is part of Kinetics Italiano series of scooters, comprises seven bestselling true-blue European scooter designs that Kinetic bought from Italian manufacturer Italjet. With its aggressive and glamorous Italian design, generous proportions and majestic presence, the very special Blaze makes an instant celebrity of its rider. The high-spec Blaze also has ample go to match the show with a powerful 165cc, 4valve engine that pumps out 11.6 bhp, coupled with automatic transmission. Kinetic Blaze was launched in 2006. The following is an analysis of the introductory advertisement. In this advertisement, a group of girls are seen going crazy in front of a house. A guy seeing the crowd of girls asks a nearby shopkeeper if Abhishek or John were around. The shopkeeper says it is Rohit Verma. He has Kinetics latest scooter and this is the source of all the commotion. This advertisement is clearly targeted towards the youth. Not only are the models used in the age group of 20-30, the entire look and feel of the advertisement is young and hep. This commercial scores on some points while it fails at others. First of all, the advertisement develops attention and generates interest. Viewers are kept in the dark as to the source of the commotion. Interest is heightened when the shopkeeper answers in the negative to the names of celebrities. When the name Rohit Verma is mentioned, viewers are all ears (and eyes) to find out more about  him. The presentation of the product, in this case the scooter, is also well done. It looks glamorous, and the difference in size and shape are also highlighted without words, heightening the impact. The product and the brand are not lost in the advertisement, and viewers not only identify the product, but also remember it. Its market targeting and brand positioning are clearly defined. The target is the middle income male youth. It is positioned as a scooter for men and the first in ushering in a new market segment for scooters with its innovative design and target  market. However, the advertisement itself fails to generate a desire for more information or for purchase. This desire is evoked by the fact that the scooter is new and innovative. If the same advertisement was broadcast for a scooter that had already been launched in the market, it would not have done well. So, in a way, this advertisement works for the product since it is new, but considered solely from the advertising point of view, it does not make a big impact. The advertisement also fails to answer some of the basic questions that consumer shave while watching the commercial. What sets this scooter apart from the other scooters in the market? It is obvious that the look and feel of the scooter is definitely innovative. However, all new products sport a new appearance, in fact, it is imperative that they do so. So in terms of performance, how does it differ? What is its USP? Why should the consumer choose to buy this product, when he can be sure of the performance of tried-and-tested scooters? From the advertising point of view, the commercial lacks originality and creativity. Showing a crowd of screaming girls to enhance the psychological value of a product is not new. Many advertisements for motorbikes, furniture, cars etc., showcase models to give the product an oomph factor and increase its appeal. Also, from a logical standpoint, why would the girls favour a guy based only on the fact that he has this scooter? How does it award him star status? The advertising message is vague and unappealing. It is understood that the product is being positioned as your Shortcut To Fame. But, how? Most motorbike advertisements try to project their product as one that will give the owner an edge with the ladies. The advertisement says much, but tells little. Advertisement 6 Surf Excels Advertisement (Brother Sister Duo) Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bars to wash clothes. Surf offered them significantly better clean, with much less effort. The promise of superlative whiteness the articulation of a great clean at the time, connected with consumers and helped to establish the brand. Surf was the first national detergent brand on TV; the brand used TV to effectively educate their consumers on how to use detergent powders in a bucket for a better  wash. Surf Excel made a big splash with their Daag Achhe Hain advertising campaign. The following is an analysis of the first such commercial. The advertisement features a brother and sister duo walking home from school, when the little girl falls into a puddle of mud. Crying, she looks to her brother for help. Her brother gets an idea and starts beating up the puddle of mud, demanding an apology. After a time and a lot of mud on his uniform, he stands up and says, Sorry bola. The narrator then removes all apprehensions of dirt and stains and says,Daag Acche Hain. This advertisement is universally well-loved. This is so because it does a lot of things right. It makes use of childrens appeal to get the advertising message across. The advertisement does what seldom others do cater to the emotions and sentiments of the viewers and succeeds with it. Not only do the children lower your guard to the advertisement, but the story, too, warms the heart of the viewers. The advertisement generates a sense of bonding. Viewers without siblings, too, can relate to the advertisement and the actions of the little boy. The advertisement also exudes certain warmth that reflects itself in the viewers. The advertising mantra, AIDA, is strictly adhered to. This is one of the reasons for its success. By showing a little boy and girl, the advertisement draws the attention of the viewers. When the little girl falls into the puddle and starts to cry, it creates interest in the minds of the viewers. When the tagline is spouted, it builds, in the viewers, a desire to know more. This desire often leads to action. Although there is no obvious targeting, it is done so through indirect means. Most mothers are concerned when their children come home in dirty and messy clothes. This advertisement, not only sends out the message that Surf Excel will help you was them out, but that also there is no need to fear stains. Although the advertisement does not centre on the product or brand, both are remembered. The product and brand are subtly introduced to the viewers such that it sub-consciously enters their minds without any jarring highlights on the product or  brand. This advertisement also does what the majority do not. It focuses on the people rather than the product. The sentiments, actions and emotions of the people are highlighted and showcased throughout the advertisement in one form or another. The product is kept discreetly tucked away and does not overpower the commercial. Although Surf Excel is a premium brand, this advertisement caters to all the income grades and all classes of people, across age groups. The brand and product are positioned as accessible to all people, whoever and however they may be. The brand image created through this advertisement is phenomenal. The advertisement leaves people with a warm feeling. This feeling also transfers to the product and brand. Thus, this advertisement can definitely be called and advertising success. Advertisement 4 Orbit White Chewing Gum Cow Advertisement Orbit is one of the worlds largest selling chewing gum brand. In India, the brand shares the market leadership with Center Fresh brand. Orbit was launched in India in2004. This was Indias first Sugarfree chewing gum and together with Perfettis Happydent, this brand has rejuvenated the chewing gum segment in India. Orbit can be termed as a functional chewing gum. The brand when launched differentiated itself from the existing chewing gums with its sugar free property. Globally the Orbit brand adopts the tagline For a good clean feeling no matter what in India, Orbit uses for healthy teeth and prevents tooth decay as its main message. Orbit White launched their most popular advertising campaign with the Cow series. The following is an analysis of the first advertisement in this series. The advertisement showcases a mad animal specialist, Dr. Bhatawdekar, who speaks in Butler-English. He expounds the special quality of Orbit White Chewing Gum that whitens the teeth of a cow that previously had yellow teeth. His conclusion is that if it works for the cow, itll work for you too. This commercial tries its hand at humour in drawing attention and generating interest. It succeeds to quite an extent in this intention, but also fails at few places. The caricature of the doctor succeeds exceedingly well. Viewers immediately recall the product, the brand and the entire advertisement on any reference to Dr.  Bhatawdekar. The product and brand are duly highlighted. They are not lost during the telecast of the advertisement. The commercials message is wound around the product, making the product and brand as much a part of the advertisement as the rest of the characters and the concept. The advertisement also successfully plays to the sense of humour of the viewers. Any reference to the product results in immediate association to the doctor and his cow volunteer.  This gives viewers a light-hearted view of the product. Nonetheless, there have been instances where the sentiments of viewers have been hurt. In such cases, it seems that the concept that starts out as funny, turns out to be a gross miscalculation of the sense of humour of the viewers. The characterization of the doctor and the way he speaks in English can be construed as offensive by many viewers. Since the doctor is a deliberate attempt at making fun of bad grammar, viewers who are insecure of their oral abilities may find the advertisement offensive. Overall, the advertisement has no class. Viewers can be put off by the commercial on grounds that it displays no sophistication. The attempt at humour can be seen as tending towards slapstick comedy and a very poor attempt at that. However, the advertisement does not fail completely. The product and brand are imprinted in the minds of the consumer. Any reference to the product brings remembrance of the humorous advertisement. And consumers purchase the product, even if only out of a sense of absurdity. Advertisement 5 VISAs Pierce Brosnan Advertisement Visa Inc. operates the worlds largest retail electronic payments network and is one of the most recognized global financial services brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. Visa gained the attention of television viewers in 2003 with a Tuk Tuk, featuring Pierce Brosnan in Bangkok. The following is an analysis of the advertisement. A limousine drives through the streets of Bangkok, only to be thwarted by a trafficjam. Pierce Brosnan winds down his window and catches the eye of a tuk tuk driver.The driver, delighted to have James Bond in the back seat, revs the engine and pullsa wheelie, beginning a stunt-filled and effects-laden ride through the alleyways, restaurants and shops of Bangkok. The tuk tuk arrives at the hotel just as Brosnans dining partner pulls up in a limousine. Zhang Ziyi steps out and apologise for being late. The tuk tuk collapses, totally exhausted by the trip across town. Brosnan reaches for his jacket pocket and throws his VISA card to the driver.  Later in the evening, the tuk tuk driver pulls up with a brand new tuk tuk, revving his engine and beckoning for Brosnan and Zhang Ziyi to join him. The tagline: Visa: All it takes. This advertisement can be considered a success. It does a lot of things right and gains not only the attention and interest of the viewers, but also builds a strong brand image and remembrance. The product is clear and highlighted. The brand, too, is not lost during the course of the advertisement. The product and brand is the core of the advertising message. Any attempt to analyze the commercial otherwise would prove fruitless. The advertisement retains a dashing air, quite literally. The commercial successfully draws on the sophisticated action of James Bond and highlights it exceedingly well in the tuk tuk mad-dash through the city. The advertisement stays true to the image of James Bond. The commercial maintains the charm of James Bond. It also includes a lot of stunts that can be immediately associated to James Bond. This succeeds in drawing the attention and generating interest among the viewers. The brand, VISA, is associated with sophistication and quality. With this advertisement, they reinforce this image and add to it a certain panache and active participation. If the advertisement comes under any criticism at all, it is from a purely logical standpoint. When Brosnan hands over his VISA card to the tuk tuk driver, the driver returns with a new and better powered tuk tuk. However, there are those who argue that anyone would have disappeared with the card and spent all the money. Nevertheless, for those who appreciate honesty, this advertisement succeeds. The commercial generates good feelings in the minds of the viewers. The product and brand are remembered. Additionally, the brand image is improved and remembered.

Genetically Modified Foods Essay -- GMOs, Genetically Modified Crops

Introduction Let’s face it, the term genetically modified (GM) foods is not the most appetizing word in the English language and neither is the term genetically engineered foods for that matter. Whether or not you realize it, you have consumed at least one product that contains genetically modified foods. These â€Å"modified foods† are hiding all over your supermarkets and in some instances, there is no way to tell just by looking at it. But, they have been around for more than two decades and it has helped to keep our food supply alive. The technological innovation that is genetically modified foods was first introduced during the early 1980s. It took nearly two decades of expensive research and development to move agricultural and food products from the lab and into your supermarkets (Weick & Walchi, 2002). The basic process of creating GM foods is to isolate the gene of a living organism and transfer them into a different living organism. This process is known as â€Å"recombinant DNA or gene technology† (Windley, 2008). This is done by cutting DNA from different organisms and joining them together. The loops of DNA that are naturally found in bacteria are cut with a restriction enzyme and then combined with a gene of interest. The technology allows plant breeders to produce crops with characteristics that can withstand diseases and insects. This paper will focus on the effects of genetically modified foods on producers, consumers, and the environment. I decided to choose this topic because it has always been a subject mentioned throughout many of my science courses. I have heard the term, but never fully understood what it meant or its impact on the world. By choosing this as my research paper topic, I know it will better my und... ...ture. MEDSURG Nursing, 11(5), 242-246. Retrieved from CINAHL Plus with Full Text. McCullum, C., Benbrook, C., Knowles, L., Roberts, S., & Schryver, T. (2003). Application of modern biotechnology to food and agriculture: Food systems perspective. Journal of Nutrition Education & Behavior, 35(6), 319-332. Retrieved from CINAHL Plus with Full Text. Weick,C.W., Walchli,S.B. (2002). Genetically engineered crops and foods: Back to the basics of technology diffusion. Technology in Society, 21(3), 265-283. Retrieved from Science Direct. Whitman, D. B. (2000, April). Genetically modified foods: Harmful or helpful? ProQuest. Retrieved April 2, 2012, from http://www.csa.com/discoveryguides/gmfood/overview.php Windley,S. (2008). Genetically Modified Foods. Pure Health MD.Retrieved April 3, 2012, from http://arch.ttu.edu/w/images/d/d8/Genetically_Modified_Foods.pdf

Manipulates History Essay

Richard III Manipulates the Court of York in the same way that Shakespeare Manipulates History. Discuss the links between the playwright and protagonist.  Richard may be portrayed as an evil, vile, lying murderer but he actually has many aspects in common with the man who shaped him into this revolting state of mind, Shakespeare himself. Shakespeare’s Richard III is one of the only written documents we have describing this misapprehended king and Shakespeare was born many years after his death so he had no possible way of knowing what happened first hand. All evidence points to Shakespeare’s ideas being total fiction just as the Richard he describes lies and slanders to the courts. When we first meet Richard he instantly begins a soliloquy to the audience who are captivated with resentment for him as they are the people included in his plots and plans and are powerless to impede them. Right from the start he establishes himself as a synonym for evil. He portrays to the audience about his physical deformity with pleasure, which we later see is a metaphor for his psychological state of mind. Being ‘Cheated of feature by dissembling nature’ (Act I Scene 1 line 19) he uses it to mask his evil and rationalize his becoming a villain. He feigns upset and disappointment that people hate him solely because of his malformation and routinely feel sympathy for him.  Ã¢â‚¬ËœBecause I cannot flatter and look fair,  Smile in men’s faces smooth, deceive and cog  Ã¢â‚¬ ¦I must be held a rancorous enemy.’  (Act I Scene 3 Lines 43-50)  This of course is an example of dramatic irony as the audience and Richard both know that he really should be held a rancorous enemy and he does ‘flatter, smile smooth, deceive and cog’ for example when he woos Anne in almost impossible circumstances. He validates his impiety by telling the audience of his boredom with life. He states ‘I †¦ have no delight to pass away the time’ (Act I Scene 1 line 25) as he cannot ‘caper nimbly in a lady’s chamber’ (Line 12). Now the war is over there is nothing he is good at so he resorts to the only other thing he has left: using his aptitude to cause others misery. To him it is merely exciting to nearly get caught. He wants to be king but not for the joy of being king but for the suspense of getting there. All he really wishes to do is make his tedious life more interesting as really he has no need to be higher than he is at the beginning as the Duke of Gloucester is a very high position with nearly as much money as the king would have had as he was his brother. In any case he was definitely well off where he was.  Shakespeare was living under the reign of Elizabeth I and as would often write plays for royalty, he created one for her. Writing a play would definitely impress Elizabeth and get him into her good books, he would certainly have gotten a large sum of money for it if she liked it. This was the time of the Tudor dynasty the foundation of which was when Richard III was killed and Richmond became king. By writing this play Shakespeare set out to diminish the fact that this had undermined the Divine Right of Kings. If he had portrayed Richard as a good man then Richmond could have been said to be wrong and evil for killing a righteous man and his claim to the throne devalued along with Elizabeth I as they were related. Shakespeare would have most likely been killed for suggesting this, but by making Richmond seem virtuous benevolent and respectable he was also flattering the Queen. Through the course of the play Richard doesn’t ever think twice about quickly disposing of enemies in his way. He cleverly lets them seal their own fate with one word. When Hastings was no longer any use to him he first used Buckingham to stir things up and push him onto thin ice. Then Richard comes onstage in an angry mood talking of witchcraft and as soon as Hastings says ‘If they have done this, my noble lord- ‘ (Act III Scene 4 Line 72) Richard immediately and tactfully picks up the word ‘if’. It is what he has been waiting for and clamours ‘Talk’st thou to me of ifs? Thou art a traitor. Off with his head!’ (Lines 74-75) He has skilfully sealed Hastings fate with one word. He also uses the fact that the two princes are illegitimate as an excuse to murder them, telling Buckingham ‘I wish the bastards dead’ (Act IV Scene 2 Line 19) But he has the common sense not to make a public matter and hires a private assassinator to do the butchery.  From the very beginning when Richard successfully woos Anne he reveals to the audience that he does not truly care about her at all and will unhesitatingly get rid of her as soon as she begins to get in his way. He says ‘I’ll have her, but I will not keep her long’ (Act I Scene 2 Line 233) and as soon Richard sees that the best way to the throne is to marry his niece he quickly disposes of Anne with little thought telling Catesby to ‘Rumour it abroad that Anne my wife is very grievous sick’ (Act IV Scene 2 Line 52) and ‘Give out that Anne my queen is sick and like to die’ (Line 58). With this rumour spread Richard can easily kill Anne off without raising suspicion as everybody is expecting her to die. The play begins unusually with Richard himself giving a soliloquy. In it he brags to the audience about the ‘plots [I have] laid, inductions dangerous †¦ Clarence and the king in deadly hate’ (Act I Scene 1 Lines 34-35). He cycles through his strategies with the audience saying ‘†G† of Edward’s heirs the murderer shall be’ (Line 41) is a rumour he has spread. This is also moderately dangerous for Richard to say as he is the duke of Gloucester. But Richard is just playing with fire and finds the slight danger amusing as it makes his life more interesting and exciting. When Clarence arrives with the prison guard he immediately transforms to a caring, loving brother but subtly plays on words saying ‘I will perform it to enfranchise you’ (Line 110) which means to Clarence that Richard will do anything to free him but the audience and Richard both know that he will do anything to free Clarence from life. This is the same case later when he tells Clarence ‘Your imprisonment shall not be long’ (Line 114) as the audience also knows that this is because he will be dead soon. As soon as Clarence is out of earshot, Richard mutates back into his true identity stating ‘Clarence hath not another day to live’ (Line 151). He is proud of his management of Clarence but tells himself and the audience ‘Clarence still breathes, Edward still reigns, when they are gone, then must I count my gains’ (Lines 162-163). His plan is not complete yet. Richard’s plan is rushed somewhat when there is news that the king is on his deathbed. He wants Edward to die but not before he has signed Clarence’s death warrant and so goes to Edward ‘To urge his hatred more to Clarence’ (Line 148). He is ‘Deformed, unfinished, sent before [my] time’ (Act I Scene 1 Line 20) and may kill anyone anytime, but is not just pure evil. He is also an extremely intelligent character, with his quick thinking and clever use of words, who could possibly have been a great king if he would use his vast intellect for good, which is mainly why the play is not only a history but also a tragedy, as we know Richard could make something of himself.  The court of York is already very unstable, the king is ill, the heir to the throne is a child and his protector is Richard, ‘A man that loves not me nor none of you’ (Act I Scene 3 Line 13) and Richard uses this to his advantage. When Elizabeth threatens to g to the king about Richard he immediately comes out with all the crimes she had committed against the king.

French Adverbs ~ Les Adverbes

French Adverbs ~ Les Adverbes An adverb, one of the eight parts of speech, is an invariable word that modifies a verb, an adjective, or another adverb. Adverbs provide information about the words they modify, such as when, where, how, how often, or to what degree something is done. See the list of some common French adverbs at the end of this lesson. Word Order with Adverbs In English, adverb placement can be arbitrary: some adverbs may be found in front of or after the verb, or even at the beginning or end of the sentence. This is not often the case in French, which has much stricter rules about placement. The following rules apply to the majority of situations, but there are exceptions. For detailed information, see my lesson on the placement of French adverbs.1. When a French adverb modifies a verb, it is placed after the conjugated verb. Nous avons bien mang. We ate well. Je regarde souvent la tl le soir. I often watch TV in the evening. Often, I watch TV in the evening. I watch TV in the evening often.   Ã‚  2. When an adverb modifies an adjective or another adverb, it is placed in front of the word it is modifying. Je suis profondment mu. I am deeply moved. Nous avons trs bien mang. We ate very well. Common French Adverbs Nearly every French word that ends in -ment is an adverb, and its English equivalent almost always ends in -ly: gà ©nà ©ralement - generally. For more information, please see adverbs of manner. Here are some of the most common French adverbs: French English Type of adverb actuellement currently adverb of time assez quite, fairly adverb of quantity aujourdhui today adverb of time aussi as comparative adverb beaucoup a lot adverb of quantity bien well adverb of manner bientt soon adverb of time dj already adverb of time demain tomorrow adverb of time enfin finally adverb of time ensuite next, then adverb of time heureusement fortunately adverb of manner hier yesterday adverb of time ici here adverb of place l there adverb of place l-bas over there adverb of place longtemps for a long time adverb of time maintenant now adverb of time mal poorly adverb of manner moins less comparative adverb parfois sometimes adverb of frequency partout everywhere adverb of place peu few, little adverb of quantity plus more, ___-er comparative adverb quelque part somewhere adverb of place rarement rarely adverb of frequency souvent often adverb of frequency tard late adverb of time tt early adverb of time toujours always adverb of frequency trs very adverb of quantity trop too much adverb of quantity vite quickly adverb of manner

Case Study for Banyan Tree Hotel and Resort

Case Study for Banyan Tree Hotel and Resort Executive Summary The hotel industry has been on an economic rise for the previous decade because of several factors such as better marketing strategies, well trained personnel, excellent communication skills among the industry stakeholders, tailor made packages for various tourists, together with global increase in the rate of tourism.Advertising We will write a custom case study sample on Case Study for Banyan Tree Hotel and Resort specifically for you for only $16.05 $11/page Learn More The Banyan Holdings limited was a noble idea born out of the need for tourists to relax within an environmentally friendly hotel, customer centered, culture sensitive, together with a green conscious habitat. The Banyan is a fig tree that epitomizes peace according to ancient mandarin culture because of its evergreen leaves that create a relaxing shade upon which one can soothe his senses. It was out of this that Mr. Ho Kwon Ping and Ms Claire Ching established a single Ho tel in Thailand. With proper marketing skills, he built a brand. The brand has grown to become one of the leading hotels of choice for international tourists visiting Asia together with local tourists longing to experience a romantic, friendly and serene holiday either as individuals or as group. For tourists wishing to stay at a luxurious yet affordable hotel, Banyan Hotels have been the place of choice due to its strong brand name. The product has now become global with branches in Seychelles and Europe. With tenets based on a green economy, the world is now a global village with interests that assure the world citizenship of businesses that are environmental conscious together with customer friendly. Banyan Hotels have this in their procedures and merchandise. Introduction Ho Kwon Ping established the Banyan entity in 1994. This is with the Banyan Tree as its brand. A gap that existed in the hotel industry triggered its establishment. The target market was clients who needed priv acy and intimate accommodation at affordable costs (Wirtz Lovelock, 2009). Today, it is ranked as one of the best luxury resort in Asia with 15 resorts and hotels, 35 spas, and 38 retail shops in more than 40 locations in 20 countries, a feat that even the big hotels took years to establish (Wirtz Lovelock, 2009).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The success of this resort firm is linked to its brand and the extension made to the brand, the swift marketing strategy, communal participation and incorporation of the world marketing programs. This addresses diverse concerns such as The factors that contributed to accomplishment Evaluation of Banyan Tree’s brand marketing procedures Brand and product portfolio What are the main factors that contributed to Banyan Tree’s success? The success of Banyan Tree arises from a good plan and presentation in its marketing programs. The marketing programs were both interior and peripheral. The internal marketing programs focused on the need for a friendly communal and monetary working area where external marketing strategies focused on tapping into the affluent class that needed a green conscious environment that was as reasonably priced as other resorts but quite exceptional in their delicate tastes. Market Target Before its establishment, there existed a gap in the hotel industry between the giant chain international hotels like Hilton and other luxury resorts like the Shangri-La. The big difference in the accommodation costs created an invented market. Ho provided affordable individual villas, well-designed romantic escapade for guests, tailor made customer packages as well as a skilled personnel that would influence upon the visitors (Wirtz Lovelock, 2009). Marketing Strategy The choice of the brand name was well tailored by the international advertizing agency. The logo plan of t he Banyan Tree and the marketing phrase â€Å"Sanctuary for the Senses† promoted the merchandise and procedures of the resort (Kapferer, 1997). Focus was not on luxurious accommodation but on romantic experiences that was valued by its clients. This anchored well with the need for international tourists seeking such services. The design and delivery of the products and services Some of the merchandise and procedures offered were unique for example the Banyan Tree Spa that offered aromatic oil for face together with body massage. The services tailored by employees were dynamic and according to the natives’ culture and traditions complying with the brand that focused on relations and closeness. Dinner could be offered in a Thai boat accompanied by Thai musicians, wedding packages that Buddhists officiated and even wedding ceremonies conducted under water in the corals. These are some of the unique services in a natural setting. The services aimed not only at customer s atisfaction but also the business reaped maximum profits from the customers. Aggressive internal marketing The locals got employment from the resort from which they earned a living and retained the special heritage. The employees were trained fundamentals to good service delivery with some accorded the â€Å"Banyan Tree Experience† to build the brand in them (Kapferer, 1997). Lucrative welfare policies motivated the employees to consistent good performance.Advertising We will write a custom case study sample on Case Study for Banyan Tree Hotel and Resort specifically for you for only $16.05 $11/page Learn More Incorporation of the local communities and the interest of the public The villas were developed from indigenous material provided by the locals. The local artisans were engaged in the manufacture of local art and handicrafts. This merchandise encompasses garments, jewellery, clannish art compounded with spa frills like incense candles. The merchandise was availed for sale at the â€Å"Banyan Tree Gallery† (Kapferer, 1997). By incorporating the local artisans in the drawing and assembly projects, the locals identified with the brand as a means of earning an income (Kapferer, 1997). Environmental practices The villas were totally from indigenous material in the remote areas. The merchandise used in the resorts, as toiletries were recyclable. The resort initiated â€Å"The Green Imperative Fund† that supported community-based programs like building schools, promoting crafts of the locals and restoring devastated coral reefs (Kapferer, 1997). The fund also set up a marine conservation office to oversee current and potential areas susceptible to degradation. Can Banyan Tree maintain unique position in the overcrowded resort market? Setting Most of the resorts are initiated in isolated areas that expose the clients to quiet environment. Its aim of preserving the environment grants it a uniqueness that lack s in most resorts. The luxurious resorts are expensive and sport oriented while Banyan Tree is less expensive and romantic (Kapferer, 1997). Promotions Activities that involve the community help in promoting merchandise and procedures of the resort. Its activities and products are eco friendly. The wastes products are recyclable, indigenous materials used to produce goods sold in the gallery. Sustainability The resorts contributed to the local economy by offering employment to the locals as well as benefiting the environment. The guests who visited the resorts voluntarily contributed to the â€Å"Green Imperative Fund† (Kapferer, 1997). A feedback on the success of their contributions was often given that motivated them. The experiences that the clients had in these resorts appealed to their senses. The services offered at Banyana Tree satisfied the clients. Discuss the brand and product portfolio of Banyan Tree, Angsana and the color of Angsana of beach resort and city h otels, spas, galleries and museum shops fit as a family The main idea of Banyan Tree is the delight in romance when travelling and the wonders present in dissimilar sections in the world. Marketing programs and public relations were the ways through which the firm used to create awareness about its brand. Globally, â€Å"Banyan Tree became a member of Small Luxury Hotels† and the foremost hotels in the world (Kapferer, 1997). The target consumers for Banyan Tree were well-off customers. To achieve this, it decided to use agents who specialized in exclusive luxury holidays. Angsana was introduced after the lavish resorts were stable. This brand was more reasonably priced and fashionable than the Banyan Tree. It ran as a stand-alone spa business in other hotels. The colors of Agsana, a merchandise line of Agsana, were to enter the tourism trade.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A fine way of marketing is positioning. It refers to finding strategic ways of creating awareness about your brand in ways that will place it different from the competitive entities. A sturdy brand means a better image quality for a firm thereby keeping the competitors at bay (Kapferer, 1997). For effectual administration of a brand, the characteristic aspect of the brand ought to be managed. This refers to the real characteristics like the merchandise, pricing, and wrapping among many others. The elusive aspects refer to procedures that generate emotions about the merchandise or service. Brand positioning aims at detailed consumers for the merchandise or procedures introduced. Activities involved in the brand must have a fundamental aim. Therefore, it must be exclusive and dissimilar from the competitors. Its sustainability, significance to the market, and appropriateness must be ensured. Firms should also profit from brand positioning. Brand positioning should realize support and financial goals for the entity. Brand identity plays an essential role in marketing the merchandise and procedures of an entity. It reflects what the audience easily identifies because of the logo, color, and symbols. It creates a clear difference in the mind of the audience from other competitors. It gives a full impression of activities of a firm. Brand equity relates to the value a firm receives from the brand (Kapferer, 1997). Conclusion The Banyan Hotels and resort have established an unrivaled niche in Asia in the Hotel trade. Presently, the prime Hotel chains in the globe such as the Hilton fail to rival it in Asia. The founder of the Holding, Mr. Ho Kwon together with the Co-founder Ms. Claire Ching had a lucid and defined vision that has seen them accomplish enormous strides in the trade (Wirtz Lovelock, 2009). They typify how a clear vision undergoes successful marketing to reap the benefits of their dream. With a skilled marketing team, Banyan Holdings transformed this g rand idea into a brand name, which experiences universal acclamation. This is because it has collected tributes from the UN. A brand is a special feature that is associated with either a merchandise or procedure. If the service is quality, the brand sells, if the product is quality, the brand disposes itself. References Kapferer, J., (1997). Strategic brand management: creating and sustaining brand equity long-term, 2nd Edtn. London, UK: Kogan Page Wirtz, J. Lovelock, C. (2009). Services Marketing in Asia, A case Study. New York, NY: Prentice Hall.

Promotion Mix To Create An IMC Campaign Marketing Essay Essays

Promotion Mix To Create An IMC Campaign Marketing Essay Essays Promotion Mix To Create An IMC Campaign Marketing Essay Paper Promotion Mix To Create An IMC Campaign Marketing Essay Paper As defined by the American Association of Advertising Agencies, integrated selling communications ( IMC ) is a construct of marketing communications be aftering that recognizes the added value of a comprehensive program ( Elliott, 2012, P:491 ) . Companies that sell merchandises or services use some or all of the constituents of a selling and communications mix, besides called a promotional mix. These include advertisement, personal gross revenues, gross revenues publicities, public dealingss and direct selling. Most national trade names use all parts of the mix, each in proportion to the demands of the merchandise. Cereal shapers, for illustration, concentrate most attempts and money on advertisement and gross revenues publicities, such as vouchers. Other merchandises call for different mix ratios, with some mix constituents wholly eschewed. In add-on to these cardinal promotional tools, the seller can besides utilize other techniques, such as exhibitions and merchandise arrangement in films, vocals or picture games, which have been turning in popularity in recent old ages. Before continuing any farther, nevertheless, it is of import to emphasize that promotional mix determinations should non be made in isolation. As we saw with pricing, all facets of the selling mix demand to be blended together carefully. The promotional mix used must be aligned with the determinations made with respect to merchandise, pricing and distribution, in order to pass on benefits to a mark market. But for a soft-drinks shaper like Pepsi, IMC can besides be used can be used to make more communicating impact, e.g. Ad can be combined with gross revenues publicities and a small spot of public dealingss such as sponsorship/events. From the facts of the instance survey, Pepsi used a new attack in its selling communicating. Pepsi holds the figure one, 3rd and 4th place among music, overall place among all companies, and amusement channels. It gives a important part on the music channels with 12.81 % portion of coverage and holds the first place in that class. It has the 3rd place on the whole Television media with overall 4.29 % portion of coverage, the effectivity of which is reported in decrease by research workers ( Kotler A ; Keller 2006, p.576 ) . Similarly, it comes at figure 4th on amusement channels. Overall, these new media win the trust of consumers by linking with them at a deeper degree. Sellers are taking note of many different societal media chances and get downing to implement new societal enterprises at a higher rate than of all time before. Social media selling and the concerns that utilize it have become more sophisticated. Q2. How efficaciously has Pepsi integrated digital and traditional media for the publicity of their merchandises? Provide examples of digital media used. Nowadays 1000000s of consumers converse on a day-to-day footing in on-line communities, treatment forums, web logs and societal webs. They turn to the Internet to portion sentiments, advice, grudges and recommendations. It has been said that traditional media is losing its face value and that the Internet is a craze and digital merely applies to the millenary coevals. While that may look true, if you want to remain on the advanced cusp for your concern, utilize both traditional and internet media selling and here are some grounds why: 1. On-line conversations can power or deflate a company s trade name. Do you hold a presence? 2. Discover specific issues that are being discussed around your company, trade name or organisation and make feedback to these issues. 3. There may be events, tendencies and issues that may be act uponing industry and trade name bombilation. 4. Measure how your online and offline selling runs resonate with consumers. 5. Leverage viva-voce to drive trade name credibleness, and finally gross revenues if you use face-to-face selling, Internet Marketing, Search Engine Optimization Strategy, and Social Media Strategy right. Peoples are more likely to pass on through both viva-voce and societal media when they are engaged with the merchandise, service, or thought. This battle may come of course for protagonists of causes, political campaigners, and voguish new technological merchandises. However, it can besides be creatively stimulated for merchandises and services which generate less psychological engagement of clients. For illustration, Pepsi ( 2008 ) uses its Pepsi Stuff online client trueness plan to prosecute consumers by enabling them to deliver points for MP3 downloads, telecasting show downloads, Cadmiums, DVDs, electronics, and dress. Political campaign participants are besides allowed to take part in sweepstakes drawings for larger awards, such as place theatre systems and trip giveaways. Coca Cola ( 2008 ) has a similar run entitled My Coke Rewards. Harmonizing to Nielson research, Television users watch more than of all time before ( an norm of 127 hour, 15 min per month ) and these users are passing 9 % more clip utilizing the Internet ( 26 hour, 26 min per month ) from last twelvemonth. Approximately 220 million Americans have Internet entree at place and/or work with a turning figure utilizing the Internet for research and societal media. Knowing this research, traditional media entertains and communicates to a mass audience whereas digital media entertains, communicates with, and engages the person. The benefits of digital media can be extremely mensurable and sellers can frequently see a direct consequence in the signifier of improved gross revenues in add-on to set uping a direct nexus with the consumer. This can besides be cost effectual. However, the booby traps of digital selling can be that the medium is new, invariably altering and germinating with consequences that vary. You frequently acquire what you ask for! Digital media is known as digitized content ( text, artworks, sound and picture ) that can be transmitted over the Internet. While digital media ingestion such as chirrup, facebook, youtube etc have increased enormously, Pepsi can non disregard consumers who still rely on traditional media for their enlightening and amusement demands, as a consequence, 2/3 of their advertisement budget is still dedicated to traditional media. Sellers must strike a good balance between utilizing traditional and digital/social media and other promotional tools Q3. How might Pepsi step the effectivity of its new run? Provide examples. The most suited standards for measuring the effectivity of advertisement, depends on a figure variables, such as the advertisement ends, the type of media used, the cost of rating, the value that the concern or advertisement bureau topographic points on rating steps, the degree of preciseness and dependability required, who the rating is for and the budget. It is hard to accurately mensurate the effectivity of a peculiar advertizement, because it is affected by such things as the sum and type of anterior advertisement The best measuring of a run s effectivity is its ability to run into its aims. From the instance survey, Pepsi s aims could be: Attract more rival s users ( such as Coca-Cola ) Increase gross revenues volume Hold present Customers Create trade name consciousness To project a rejuvenated image for Pepsi as a socially responsible corporation To alter consumer attitudes from impersonal or unfavorable ( it is a soft drink after all ) to positive To utilize newer, digital media to prosecute in bipartisan communicating with their customers/public. To pass on its new image via it new packaging By and large, Pepsi could utilize the followers to mensurate the run s effectivity: Stimulate an addition in gross revenues Remind clients of the being of a merchandise Inform clients Construct a trade name image Build client trueness and relationship Change client attitudes Sellers recognize that in the modern universe of selling there are many different chances and methods for reaching current and prospective clients to supply them with information about a company and/or trade names. The challenge is to understand how to utilize the assorted IMC tools to do such contacts and present the stigmatization message efficaciously and expeditiously. A successful IMC plan requires that sellers find the right combination of communicating tools and techniques, define their function and the extent to which they can or should be used, and organize their usage. To carry through this, the individuals responsible for the company s communicating attempts must hold an apprehension of the IMC tools that are available and the ways they can be used.

Was the British Empire a force for good Essay Example | Topics and Well Written Essays - 1250 words

Was the British Empire a force for good - Essay Example A number of industries were also built in these countries which provided the needed stimuli for the economic growth and advancement. (Rodden, 2007). However, the British empire rule inflicted much more pain to their subject than the good they brought with them as the Indians were subjected to inhuman treatment and abuses by the British. It is therefore imperative to say that the British empire an empire for the good of the colonies they controlled but a way for them to amass wealth at the expense of the locals (Hyam, 2010). This essay will seek to provide the evidence to demonstrate the extent to which the British empire rule was for no good, while using counter arguments to rebuff the different sides of the arguments. Though a number of citizens died from the atrocities committed by the British empire especially in India, their rule can be attributed to the introduction of a the rule of law in the country. Though sounding ironical, the empire pioneered the formation of the judicial system to enable the Indian offenders to be punished for their mistakes. This established the foundation for the country’s legal system in the face of the atrocities committed. The British form of rule in their colonies was heavily characterised by torture, ritual slaughter, hangings, rape and slavery to make it worse draining of natural resources. This affected millions of people by way of interfering with their cultures, dignity, livelihoods, religion and languages. All this disregard of rule of law and respect to other people’s way of living unfortunately was spread all over the British Empire (Cohn, 1996). This was largely exercised in those nations where they encountered rejection due to conflicting interest. The process of tapping on the natural in the country was characterised by the introduction of a number of industries in the country that

Leadership in Health Care Organizations Practicum Coursework

Leadership in Health Care Organizations Practicum - Coursework Example As a charge nurse at Medical Telementary Unit, Bayshore Medical Center, I have power over the other nurses at the unit as their leader. I am responsible for providing guidance on administering care to new patients and patients who have special needs. I am also supposed to address any questions that both patients and nurses may have regarding care or any other issue of importance at the workplace. In terms of the roles that nurses play at the hospital, I have a responsibility of guiding them, giving them moral support and motivating them to do their job professionally. I am supposed to document the performance of the nurses, counsel them when their performances are unsatisfactory and perform evaluations on their jobs. I am supposed to provide leadership in every case when in the hospital and help where I can in home problems that affect their work output when they are in hospital. I have to serve the nurses by addressing the problems and fears that they may have so that they can serve patients well (DelHousaye & Brewer, 2004). Based on Servant Leadership: The Seven Distinctive Characteristics of a Servant Leader by Darryl DelHousate & Bobby Brewer, my responses compare to the view power in the sense that a leader must first be a servant to the people that he leads. Therefore, my responses fit in to this in the sense that as a charge nurse, I am a servant leader to the nurses and the patients who are under my wing. The nurses do not serve me; rather I serve them as their leader. The nurses serve the society by acting as healthcare leaders when promoting healthy living and helping treat diseases or offer intervention measures. In this respect, I have to show humbleness and love when leading. I also have to trust and empower my nurses to fulfill their responsibilities (DelHousaye & Brewer, 2004). My reasons compare and contrast the secular view on power. My view agrees with the secular view on power that I should guide my followers

Implantable cardiac pacemaker Essay Example | Topics and Well Written Essays - 2500 words

Implantable cardiac pacemaker - Essay Example Its blood pumping role is set at a certain pulse limit below or above which the process becomes abnormal which may be fatal.In this regard, a device called pacemaker which is an artificial pulse regulator was invented for those with malfunctioning heart muscle. It is the comparison between the structure and functions of the device that is taken through critical investigation with the aim of establishing its mechanism of pulsating. The clinical problem that the device addresses, including a brief description of the therapeutic function, and a brief history of the development and deployment of the device The management and caring for patients diagnosed with cardiac problem has been very challenging in the present world owing to the complexity of these infections. Electric pacing is one of the latest medical engineering developments that has gained acceptance as being one of the common prophylactic or therapeutic strategies of managing cardiac problems in patients. In the management of myocardial infections compounded by system injury, temporary cardiac pacing devices often play a significant role (Luderitz, 2012). It is at this point that cardiac pacemaker is deployed in order to help patients suffering from cardiac problems. The primary function of cardiac pacemaker in clinical and medical health is to pace hearts to help in recognizing the presence of intrinsic cardiac electrical activity and to restrain pacing of the heart in the absence of normal intrinsic impulses. This electric pacing device is often implanted in the heart of patients diagnosed with sinus node dysfunction. Only two approaches were commonly employed in the restoration of cardiac arrest (Bernstein, 2002, pp.260-2). This happened years before cardiac pacemakers were advanced. The two methods were intracardial therapy and mechanical simulation. The first successful heart pacing treatment was a case of an Australian baby that used Lidwill’s apparatus as the artificial pacemaker. Irrespect ive of the drugs and medical therapy used in this first pacing case, medical doctors at the New York Beth Hospital attributed the success to the prick needle inserted into the heart. The design was named after the founder, Hyman’s pacemaker, which took place in 1932. Interest in pacemakers (artificial pacemakers) with respect to cardiology rekindled after WWII, this time round, the exercise was spearheaded by Callagan, Hopps, and Bigelow, research experts at the University of Toronto, Canada. After conducting a thoracotomy, John Hopps designed the first artificial pacemaker with the ability to produce impulses at the desired rhythm (Bigelow, 2008, p.841). However, the first case of clinical application of pacemaker happened in 1952. This first successful application of pacemaker involved Zoll’s pacemaker. This occurred at the Boston Beth Israel Hospital when a man aged 75 was admitted to suffering episodes perceived to be Stokes Adams attack (collapse without warning a nd unconsciousness) and heart blockage, a condition that is common among the elderly and is associated with ischemic disease of the heart (Bigelow, 2008, p. 842). The first implantation of the pacemaker took place on October 8, 1958. This involved Mr. Larsson Arne (aged 43) who was found to be suffering from Stokes-Adams attacks and complete heart block. However, following the increase in technological innovation and advancements in the late 1970’

Girl Before Mirror by Pablo Picasso Assignment Example | Topics and Well Written Essays - 500 words

Girl Before Mirror by Pablo Picasso - Assignment Example Attention is mainly drawn towards the face of the girl in the painting which is a natural focal point. This is emphasized through painting one half yellow and surrounding the head with an oval of white and green that separates it from the rest of the busy pattern in the background while providing adequate visual weight that creates equilibrium in the form of the mirror. The proportions are also modified in such a manner that makes the facial attributes of the girl occupy the whole space of her head. Her head that is depicted as having yellowish hair and her half-yellow expression is portrayed as the lightest part of the picture as it is the main light source. Attention is drawn to the body that has been divided in a vertical manner, through the use of cool and pale hues that are started by darkened shapes and lines. The left half is dressed in a stripped garment, possibly a bathing suit, while the right side is bare. The manner in which the stomach is swollen suggests an element of c hildbearing as well as renewal of life. Her biology is stressed in the image that appears in the mirror as her belly is reflected in a confident manner. Attention is attracted to this part of the painting through a rapid shift in value as since the rest of the mirror image is darkened, the breasts and the belly are lighter. The painting, which is vertically oriented and standing at more than five feet, depicts the image of a girl and her reflection occupying almost the whole working area. The girl in the painting is not scale down.

Tarantino's Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Tarantino's Marketing - Case Study Example This set the stage for the meteoric rise of his next film, which was the Oscar winning Pulp Fiction. Tarantino had established a career through the impact these first two projects. In 1994 Reservoir Dogs was voted best film and best debut and in 1995 Pulp Fiction was voted best film and Tarantino best director by Empire magazine1. This seemed to be a new kind of director making new kinds of films which were enormously popular, and which employed extremely good marketing. This dissertation will look in detail at the general marketing and in particular at the posters and other visual media used in these campaigns. It will be focusing on the images, colours and language used and the affect on their audience. In addition, it will be looking also at other visual marketing activities that have been undertaken, for example guerrilla marketing which has used striking posters in unusual locations as well as props scattered around various cities seemingly randomly which made great photos news advertising. It will look at the effect that movie posters have on the film-going public - it seemed that at one time everyone had (or still has) these posters in their rooms. The more controversial side of this medium will also be explored. What techniques are used to create the shock factor and interest in the films that are being advertised How do these techniques actually work, and what implications do they have on other practitioners in the field, and what impact do they have on wider film culture. Finally, the paper will discuss if this style and form of advertising actually has the effect intended. Chapter 1 This chapter will investigate Quentin Tarantino and the types of films that he makes and how this shapes the type of advertising techniques he would use. From this we will then look to investigate the way in which Quentin Tarantino uses shock advertising to grab the attention of the public. Before Tarantino, the general use of posters in advertising forthcoming films, as well as the actual trailers for the films, had been the industry standard method for many years. Eventually as in every design or art medium this dual concept would grow and evolve into a stable model.Tarantino upset this standard set-up by using strikingly original sometimes shocking, single images amongstother marketing and advertising strategies to establish points if difference. Following Tarantino's success, the film advertising industry was not slow to follow his lead using more and more original ideas, using unusual and shocking visual images, to capture the public's imagination. Quentin Tarantino's film Kill Bill had an advertising campaign that illustrates some of these methods. Figure 1 Figure 2 Figure 3 Many different campaigns were designed and they all look different but they all conveyed the same kinds of striking imagery. Also images were used on unusual blank canvases throughout cities, elevator doors for example. This type of advertising added to Quentin Tarantino's reputation as a both as filmmaker and as a general creative person (he also writes scripts). This chapter will therefore concentrate on the effects of the advertising used by Quentin Tarantino and his marketing team. Why have they decided to use a variety of mediums to advertise his films I will attempt to understand how these advertising techn

Accounting project Essay Example | Topics and Well Written Essays - 3500 words

Accounting project - Essay Example considerably ‘greener’ alternative in the form of a hydrocarbon solvent, with a view that we can emulate the success that firms in the several states of United States and Europe have had by following a strategy from an ethical standpoint. Hydrocarbon alternatives have 90% fewer emissions into the environment, greater efficiency, and thus positive benefits for employees, and consumers alike. The company and its service has several uniqueness’s, these are as discussed below: The company will be started off in three different locations. The organisational structure and the decision making of the company will be centralised, i.e. all the decision making for major issues will be handled by the head office and chair person. The company will be set up in three different locations of which the head quarters will be in Abu Dhabi. The other two locations include Mumbai (India) and Cardiff (UK). All major decisions will be made by the chairman. The Abu Dhabi branch being the head quarters will include the main heads of operations, finance, HR, and marketing, will be responsible to handle the entire process across the three locations. The organisational structure of the company will be as illustrated below: a) Finance and HR Head: The finance and HR head will be located in Abu Dhabi and the accountants of the other two locations will be answerable here. All recruitments and weekly accounts need to be sent to the Head quarters and to be checked by the Finance head to ensure all the finances are in order. The finance head will also be responsible to manage the daily finances of the Abu Dhabi branch. b) Operations Head: The operations head will be located in Abu Dhabi and will be responsible to manage the customers as well as the operations staff including the drivers and the assistant. The operations head will also be responsible to mange the staff of the other two locations as well and will need to get daily reports for the activities from time the employees clocked

Girl Before Mirror by Pablo Picasso Assignment Example | Topics and Well Written Essays - 500 words

Girl Before Mirror by Pablo Picasso - Assignment Example Attention is mainly drawn towards the face of the girl in the painting which is a natural focal point. This is emphasized through painting one half yellow and surrounding the head with an oval of white and green that separates it from the rest of the busy pattern in the background while providing adequate visual weight that creates equilibrium in the form of the mirror. The proportions are also modified in such a manner that makes the facial attributes of the girl occupy the whole space of her head. Her head that is depicted as having yellowish hair and her half-yellow expression is portrayed as the lightest part of the picture as it is the main light source. Attention is drawn to the body that has been divided in a vertical manner, through the use of cool and pale hues that are started by darkened shapes and lines. The left half is dressed in a stripped garment, possibly a bathing suit, while the right side is bare. The manner in which the stomach is swollen suggests an element of c hildbearing as well as renewal of life. Her biology is stressed in the image that appears in the mirror as her belly is reflected in a confident manner. Attention is attracted to this part of the painting through a rapid shift in value as since the rest of the mirror image is darkened, the breasts and the belly are lighter. The painting, which is vertically oriented and standing at more than five feet, depicts the image of a girl and her reflection occupying almost the whole working area. The girl in the painting is not scale down.

Accounting project Essay Example | Topics and Well Written Essays - 3500 words

Accounting project - Essay Example considerably ‘greener’ alternative in the form of a hydrocarbon solvent, with a view that we can emulate the success that firms in the several states of United States and Europe have had by following a strategy from an ethical standpoint. Hydrocarbon alternatives have 90% fewer emissions into the environment, greater efficiency, and thus positive benefits for employees, and consumers alike. The company and its service has several uniqueness’s, these are as discussed below: The company will be started off in three different locations. The organisational structure and the decision making of the company will be centralised, i.e. all the decision making for major issues will be handled by the head office and chair person. The company will be set up in three different locations of which the head quarters will be in Abu Dhabi. The other two locations include Mumbai (India) and Cardiff (UK). All major decisions will be made by the chairman. The Abu Dhabi branch being the head quarters will include the main heads of operations, finance, HR, and marketing, will be responsible to handle the entire process across the three locations. The organisational structure of the company will be as illustrated below: a) Finance and HR Head: The finance and HR head will be located in Abu Dhabi and the accountants of the other two locations will be answerable here. All recruitments and weekly accounts need to be sent to the Head quarters and to be checked by the Finance head to ensure all the finances are in order. The finance head will also be responsible to manage the daily finances of the Abu Dhabi branch. b) Operations Head: The operations head will be located in Abu Dhabi and will be responsible to manage the customers as well as the operations staff including the drivers and the assistant. The operations head will also be responsible to mange the staff of the other two locations as well and will need to get daily reports for the activities from time the employees clocked

Comparing IFRS to GAAP Essay Example for Free

Comparing IFRS to GAAP Essay GAAP rules for recognition are detailed regarding specific industries, such as real estate and software. It uses the complete contract method and has special rules for rendering software services. Organizations can recognize revenue from the sale of goods made delivery from a definitive agreement for a fixed fee that they are reasonably sure they will collect. Under GAAP, companies must wait until the whole process of the contract is complete to recognize revenue. GAAP also has specific types of transactions, and it required public companies to follow rules that are set by the Securities and Exchange Commission. IFRS Revenue Recognition IFRS revenue recognition states that revenue can be recorded when it becomes economically significant: IFRS revenue recognition can be defined as not as strict as opposed to GAAP. IFRS is considered universal; standard 18 sets forth general principles and examples applicable to all industries. IFRS allows recognition when the rewards and risk of ownership is transferred, giving the buyer control of the goods, revenue is understood and the economic benefits will flow to companies or in other words, you will get paid. IFRS bans the completed contract method and under certain circumstances will allow the percentage of completion method. IFRS allows you to combined contracts. However, applies different criteria compared to GAAP. (Ref. Eric Bank, Demand Media). IFRS Order of liquidity IFRS does not require a specific order of classification on the Statement of financial position. IFRS provides the same set of objectives for business and non-business entities. The separation of assets and liabilities is required, and deferred taxes are shown on a separate line item on the  balance sheet. Minority interests are included in equity as a separate line item. The financial statements include an income statement, balance sheet, changes in equity, footnotes and a cash flow statement. IFRS main goal is to give a financial statement with a clear understanding of the companys asset structure. GAAP Order of Liquidity GAAP has a specific requirement that all accounts are measured by liquidity. The framework has no provision that the expressly requires management to consider the framework in the absence of a standard or interpretation for an issue. GAAP requires a balance sheet, income statement, statement of comprehensive income, changes in equity, cash flow statement and footnotes. The difference, as opposed to IFRS, is that deferred taxes are shown with the assets and liabilities. IFRS Commonly used Terms IFRS terms that are commonly used together are statement of financial position, balance sheet and share capital ordinary to common stock. The statement of financial position and balance sheet are synonymous. The formats may be different. It is made to show a comparison of liabilities and equity to assets. IFRS picked the term financial position because it describes the purpose of the statement. The heading stands for the position of receivables and assets on one side and all the liabilities and equity on the other side which can be done at any given date. These statements provide how financial strong the company is. IFRS terms that are commonly used together are share capital ordinary and common stock. IFRS uses the term share capital ordinary to explain the stakes of the ownership. Common stock is identical to share capital ordinary which shows the equities values that the owners have in exchange for cash. The European Union utilizes the term share capital ordinary which is why it was chosen by the IFRS as the norm. The heading shows the equity shareholders what the capital value is. The heading is equity of net worth subheading. Understanding Gains, Losses GAAP defines expenses, revenues, losses, and gains as it correlates with the income statement. The losses and gains would not appear since they do not constitute as operating activities. Even though gains and losses would not appear it will specify the information that would need to be reported on the  income statement. It would only allow expenses by description or function. The bottom line would be called as a loss of profit. It prohibits extra ordinary items to be reported in the notes or income statement. The losses and gains that are reported on the income statement are shown separately so the cash flow that can be assessed in the future. Income defines both gains and revenue. Revenue from a company from activities and are in the form of rents, interest, sales, fees, and dividends. Gains are items that are accrued in a form of income from ordinary activities from a company. Gains can include the gains of long-term assets sale. They can be gains from securities. Securities and Exchange Commission The Securities and Exchange Commission (SEC) has several aspects to consider when it comes to trying to get the United States to adopt IFRS. First, the people and the overall cost that it would have on their business should be something for SEC to consider. SEC should consider the overall costs impact this will have on businesses. It would cost millions if not billions of dollars for U.S corporations to implement IFRS using a good portion of their time and money to put this into effect. Accounting firms would now have to change their education requirements. In a predictions report released in 2008 by the SEC, it stated that large U. S. based companies with revenues in excess of one billion dollars would be paying more than its European counterparts in converting to IFRS. In this report, it also states that small businesses could be hit with more costs than larger companies. This is due to the need for new trained staff members that are educated in IFRS and the need for new IT systems to meet the needs of the conversion. The implementation of new systems will also require new training standards for current employees, which will cost companies time and money. The conversion from GAAP to IFRS can and will have an effect on U. S. companies overall operations, taxes, and their internal reporting processes. Sarbanes-Oxley Act The Sarbanes-Oxley Act of 2002 (SOX) was signed into law by President George Bush in response to issues in accounting at several major US companies. It was intended to address corporate responsibility, combat fraud and improve a companys financial disclosures. Some would argue that guidelines enacted by  SOX puts US companies at a disadvantage competitively to companies operating abroad. One principle of the act was the requirement of an independent auditor to evaluate the financial records of businesses at the cost of the business to boot. Executives must certify that the records are accurate and are subject to imprisonment for fraud. The threat of oversight may cause some businesses to refrain from taking the necessary risks to help business grow. The advantages of SOX to some far outweigh the costs. The most important of them all could be that companies and the executives that run them are kept honest about financial records. The act created an organization with the responsibility of oversight of auditors called the Public Company Accounting Oversight Board. With such oversight, it helps in restoration of public/investor confidence. According to Forbes Magazine a Harvard Business School professor Suraj Srinivasan â€Å"Markets have been able to use the information to assess companies more effectively, managers have improved internal processes and the internal control testing. (Forbes, 2014) References Goodbye GAAP. (2008, April). CFO Magazine, Retrieved from: Goodbye GAAP Hanna, J. (2014, March 10). The Costs and Benefits of Sarbanes-Oxley. Retrieved October 30, 2014. KPMG cutting through complexity. (2014). Retrieved from http://www.kpmg.com/global/en/issuesandinsights/articlespublications/ifrs-guide-to-financial-statements/pages/default.aspx Chapter 4 Income Statement and Related Information. (n.f.). Retrieved from http://higheredbcs.wiley.com/legacy/college/kieso/0470587237/ifrs_supp/ch04.pdf

Analysis Of The Vietnamese Tourism Market

Analysis Of The Vietnamese Tourism Market My friend and I have passion in tourism. My friend has several years of experience working for an international travel company in Ho Chi Minh City as a travel consultant cum tour operator. She have strong relationship with five star hotels and restaurants in Vietnam. I have chance to travel to many countries and study international tourism industry. I also have a part-time job as a tour guide for some travel companies. I understand what tourists expect from a knowledgeabe and friendly tour guide , quality service as well. Thus, combining her experience in Vietnamese tourism market and my understanding about international tourists demands, we decide to open a travel company, named Luxury Tour Co. in Ho Chi Minh City. Our target market is Spain. Within the next five year, we build Luxury Tour as the first choice for the Spaniard when they think of travelling to Vietnam. This name guarantees for best service,best choice as our slogan of Think nothing, let us. This marketing plan is desi gned to highlight significant steps and other related issues to run business well and meet the goal. Market Overview Tourism is considered as the key industry in the near future. Tourism involves three sectors, they are, domestic market, inbound market and outbound market (Helmut Wachwiak, 2006:48). Domestic tourism aims to local customers, while inbound tourism aims to attract international tourists to the country and outbound tourism aims to organising tour for local tourists who want to travel abroad. Among of which, inbound tourism is emphasized most. It not only creates more employment opportunities for the local people but also plays an important role to attract foreign investment in Vietnam as MICE tours becomes popular. Tourism is based on a lot of factors. Here is the list of some changes influencing tourism in general and Luxury Tour business activities ( Lloyd E. Hudman, Richard H.Jackson, 2003:24) Infrastructure in Vietnam . Understanding the contribute of the non-smoke industry, Vietnamese Government has invested in some projects, such as building metro, road etc. , and encouraged people take part in introducing beautiful image of Vietnam to the world ( Vietnam Tourism, 2010 ) Social behavior. For example, considering the tour price, it depends on the suppliersquotation. They are five star hotels, restaurants, transportation etc. In peak seasons when several tourists come to Vietnam, lack of commodation or waiters/waitresses is predictable. As the result, the tour price is higher, but tourists are served less. Increased gas/petrol price. That is to say, it leads to the increase of price in transportation, flight ticket etc. The rapid development of Internet and e-commerce. According to the CIA Factbook, in 2009, 50% of Spaniard use internet, and this number is increasing repidly. It push e-commerce developped more Stable VND-Euro currency rate makes tour price stable and more competitive than other markets ( Vietnam Central Bank, 2010) Stable politics makes international tourists feel safety while staying in Vietnam New tourism trend. According to ITB World Travel Trends Report 2010/2011, Southeast Asia is sparkling as an ideal destination to EU market. They prefer enjoying sun and beach and discovering Eastern culture Increased income. That is to say, more tourists want to spend their holidays at the highest standard Customer Information According to World Tourism Ranking, Spain ranks 11th in the world in terms of spend on international travel, but there has been significant growth in recent years in outbound travel. Growth is expected to continue as more and more Spaniards have holiday habits .Besides , Spanish long-haul travelers take advantage of very favorable Euro to VND exchange rate. The weakening of the VND could attract more interest in this destination .To understand clearly, here is the Spanish Outbound Travel Trend. à ¢Ã¢â€š ¬Ã‚ ¢ Destination: Some competitive destinations to Vietnam are: Fiji, French Polynesia, Australia, China, Japan, Mexico, and the USA . However, Europe remains the main destination for Spanish travelers , only 27 % of the outbound trips are far beyond the European borders ( World Tourism Organization, 2007 ) à ¢Ã¢â€š ¬Ã‚ ¢ Travel season : Most of the Spanish decide to travel abroad in August , September the time of summer vacations . However , short breaks are spread more widely through the year, in particular around public holiday times. The average length of stay for holidays abroad is around 9 nights. à ¢Ã¢â€š ¬Ã‚ ¢ Purpose : Leisure (54.3%) remains the main reason for travelling outside Spain , followed by business events or work related (20%). The key driver for taking overseas holidays is visiting other countries, learning about their culture and seeing and doing lots. Market Information According to Vietnam tourism, in 2010, there were 5,049,855 international tourists travelling to Vietnam, which was 34.8% higher than 2009. Most of them were from China, South Korea, Japan and other Asian countries. Obviously, compared to other markets, Western tourists have not known much about Vietnam. With the wave of Asian culture, Asia becomes an ideal choice, especially Southeast Asia. Following the new trend, Vietnamese government have encoraged travel companies to study and make plans to expand busiess into Western markets. According to World Torism Organization, in Europe, with 19.7 billion USD spent in international tourism expenditure (2007), Spain ranked 11th in the world . This number seems to increase annually. However, according to Vietnam National Administration of Tourism, the number of Spanish tourists to Vietnam for leisure purpose is still low and recently, the government with promoting activities is aiming efforts at opening Spain market as our main target market in the near future In Vietnam, there are two major travel companies which target Spanish markets, they are, ASCO Lotus Travel and Exotissimo Travel. ASCO have years of experience for Western tourists to operate tour to Vietnam, Laos, Thailand and Cambodia and ASCO while Exotissimo opened branches in Vietnam, Laos, Cambodia, Indonesia and Myanmar. They aims to high-and-above-income maket while Luxury Tour aims to serve mid and high income tourists with the highest standard. As a Vietnamese travel company, Luxury Tour understand Vietnamese business behavior. Thus it is easier to build strong relationship with local suppliers. Industry Information Nearly 1.6 billion is the expected number of international arrivals forecasted by UNWTOs Tourism 2020 Vision by the year 2020. Among of them, 1.2 billion will travel to other countries and 378 million will take longer trips. It is obvious that travel between different regions (outbound and inbound) tends to grow at a faster rate than intraregional travel (domestics) . In 2007, interregional travel increased by 8% as against a growth of 6% for intraregional traffic. According to Vietnam Tourism(2010), from October 10th to December 31st 2010, following Vietnam-your destination campaign, international tourists were welcome to Vietnam without visa. With this opened policies, Vietnam was successful in attracting inbound tourists, especially in Western markets. In 2011, it is expected that Vietnamese Government will consider its effectiveness and efficiency to making further decision better. Product/Service Information Luxury Tour wants to approach mid and high income Spaniards. Most of them are businessmen, specialists, and professors etc. who are too busy to enjoy their time. With the slogan of Think nothing, let us, Luxury Tour wants to be the useful right hand by bringing them into the most comfortable world with families and friends. We offer several tour packages with high quality. All customer requirements are satisfied perfectly. From the moment customers contact Luxury Tour to the end of the tour, customers will be serviced by friendly and professional staff, such as travel consultants, tour operators, tour guide and others SWOT Analysis STRENGTHS High-quality service Operational efficiency Experienced and highly customer-oriented staff Strong marketing and sales forces Strong relationships with both suppliers and Spanish travel agencies WEAKNESSES New brand name in the market Limited budget No representative office in Spain, so Luxury Tour can not contact directly to the target customer Depend on Spanish travel agencies OPPORTUNITIES Spain is a new emerging or developing market for Vietnamese tourism industry Less competition Rapid development of e-commerce Support from government (i.e.: opened policies to encourage tourism) Social changes: more Spanish want to travel to Southeast countries THREATS Financial crisis The increasing of potential competitors Social problems: there are many beggers who follow tourists from places to places Objectives The key objectives for Luxury Tour are: Within 5 years , Luxury Tour becomes the Vietnamese leading tour operator in Spanish market segment with 30% of share market . Integrated marketing services are established to present a unified image/brand identity of Vietnam as an ideal destination . The number of loyal tourists is increased After the first five year, Luxury Tour will expand business into other Western markets, such as the Portugal, the Netherland etc. Strategy With Luxury Tour, tourists will experience the finest service, enjoy the most delicious Vietnamese cusine and stay at the most comfortable hotels. Our efforts are to make tourists remember uniqueness and hospitality of Vietnam in general and Luxury Tour in particular. It is can be measured by the increased number of Spanish tourists coming back to Vietnam annually. What Luxury Tour try to sell is not only tours themselves but also benefits. A good tour operator knows how to control income factors and how to balance incomes and outcomes ( customer requirement) to satisfy three parties, that is to say, tourists are pleased with service, suppliers are happy to serve and Luxury Tour gets profits and more importantly, customer awareness. Product To be more competitive in the market , our tour itineraries are designed with two advantages : Quality and Customer service. *** In term of Quality :Tour itinerary is designed based on 5H model , that is the combination of Hospitality, Honesty , Heritage, History,Heroic **** In term of Customer Service : Speed :We have hotline served 24/7 to answer all customers questions and complain Flexibility : Tour itinerary can be re-designed to fit each customers requirement Reliability : all needed info is provided to customers before they book tours , including warning (if applicable ) Pricing Our target customer is from mid-income and above. They usually prefer to enjoy holidays in their own tastes and required to be served at the highest level. Thus we mix two price strategies, good-value pricing strategy and value-added pricing. Luxury Tour will design a basic package price which combines high standard, good service at reasonable price. From the basics, this tour is tailor-made to fix each customer demand. The price is changeable based on the seasons, supple-demand balance and other unforeseen situations. Normally our estimated price is around USD 2,200 / pax. Distribution For the short term , to perform activities to attract tourists from Spain to Vietnam and expand distribution channel to meet market needs and serve customers better, Luxury Tour has partnered with tourism companies in Spain. With this partnership, Luxury Tour has been in the big cities of Spain, such as Barcelona , Madrid , Valencia etc. For the long term, within the next 5 years , Luxury Tour opens one representative agency in Madrid to approach customers needs easily and efficiently Promotion Website: Luxury Tour launches and operates Internet site effectively as a virtual tourist office in which customers can find a lot of information about Vietnam and useful tips for their tour . The website is designed with friendly screen and easy-to-follow instructions. Besides, our online travel consultants are willing to help customers design suitable tour itineraries with reasonable price and support them during and after journey. Search Engines Optimisation: To be recognized among millions of tourism websites, we will corporate with some internet search engine sites such as : http://www.ivivu.com/ http://www.skydoor.net/ http://www.chudu24.com/ http://yeudulich.vn/ http://www.tourism-review.com/ Instead of buying a place on their website, Luxury Tour offer them a business corporation opportunity, this is, banner exchange. This is a win-win corporation Advertising: As a new brand name in luxury tourism industry, we decide to focus on bringing our image to the target customers. Our target customer segmentation is from mid and high income. Choosing a reliable magazine is the first choice. Among of which is Travel and Entertainment magazine the publication of Ministry of Culture, Sport and Tourism and the leading magazine in tourism of Vietnam. It is available in Vietnam Airlines, Indochina Airline and Royal Brunei Airline. Public Relations: To build strong relationship with Spanish travel companies as well as to prove them our outstanding service offered, Luxury Tour usually invites partners and Spanish press to have trips to Vietnam for free of charge. It is not only a normal business trip but also a chance to introduce Vietnam beauty and its tourism potentials as well. Besides, Luxury Tour also have budget to sponsor for community activities such as planting tree, building houses for the poor etc. to emphasize that Luxury Tour image is not connected to business only, it is the combination between social responsibility, environmental protection and business. Promotions: Luxury Tour usually takes part in some trade exhibitions in Vietnam and foreign countries. This form of promotional activity enables promotion directly to the consumer for creating word-of-mouth channel. We offer 10% discount for who books tours at exhibitions Branding: Luxury Tour wants to build a friendly image and impress current and potential customers by service quality. Our logo is design with the main color of green and the image of a typical tourist. Our slogan is think nothing.Let us. Operational Plan Sucessful tourism business depends on the service quality. Tourism is unlike other industries. We try to sell invisible products. The key points are how to persuade them to trial our service and how to make them feel undisappoited about their decision.To meet that goal, Luxury Tour must pay attention to setting up a quality control system strictly. Not only checking service from suppliers, employee force must be trainned to serve customer 24/7 . Any problems before, during and after tour need to be solved soon. After each tour, based on their feedback, Luxury Tour have some change to improve more and serve better. Sales promotion Dyring the first six month, Luxury Tour aims to attract customer awareness and introduce our service. We offer customers 5%-10% discount program. When customers know more about us, so discount strategy is not applied. Instead, we focus on added benefits, for example, booking tour to travel across Vietnam, tourists get one buffet ticket at Caravelle Saigon. Advertising Our target segmentation is mid and high income customers. Most of them are businessmen who usually travel by airplain. Thus in our marketing budget, there are amount of money spending to advertising on airline magazines, such as Travel and Entertainment . Public relations Public relation is a tool to improve company image positively. It needs long-term plan. Developing a brand name with the image of friendliness and hospitality, Luxury Tour will organize some special tours called community connection. Joining this, tourists do not only have chance to travel to Vietnam but also join community activities, such as teaching children, planting tree, farming etc. It makes tourists feel that their money is reinvested into society. Direct Marketing In term of direct marketing, there are many forms. To maximize marketing effectiveness, we suggest to combine direct mail, email marketing, social network, brochure and magazine advertising. To get the mid and high income customer database, Luxury Tour could buy from market research companies or take advantage of current database of Spanish travel agencies. Then we will send them our company profile and e-brochure to introduce our service and encorage them to log in our website to receive a 10%-discount travelling coupon for the first visit. Online Marketing Owning a well-designed and multi-function website is a tool to approach targeted customers. Our online travel consultants who comminicate well in English and Spanish are willing to assist customers to search info, design tour itineraries. Customers can book and pay online. The payment method is variable, from bank transfer to PayPal, Master Card, Credit Card etc. Once payment is done, confirmation, receipt, flight e-ticket and a package of Vietnamese information are sent to customers email box. Budgets and action plan Item Jun-11 Jul-11 Aug-11 Sep-11 Cost ( USD) Department / Employee name Measure of Success Making business plan, design logo, slogan and complete register documents 1st 1st 2,000 Nguyen Mai Ly The genaral Director Recuit human resource 1st 1st 1,000 HR Department recruit experienced employees Design tour itineraries and deal with suppliers 1st 31st 1,500 Operation Department Tour itineraries are design to meet Luxury Tour targerted market requirement and local suppliers are pleased with our request and agree to offer competative price Contact with some Spanish travel companies, pursuade them to corporate with Luxury Tour and sign the contracts 15th 15th 5,000 Operation Department At least 10 Spanish travel companies are interested in our offers and agree to cooperate with Luxury Tours Design Website and brochure 1st 15th 1,000 Admin Department The website is well designed , easy-to-follow and imformative Discuss with tourism websites for banner exchange 15th 15th 1,000 Sales and Marketing Department our banner is posted at all sites as listed Print brochure and distribute at luxury hotels, Tan Son Nhat airports and other entertainment centers 15th 15th 3,000 Sales and Marketing Department Our brochures are delivered to the targeted customers Advertising on travel magazines and newspapers 15th June 15th December 2011 700 Sales and Marketing Department Luxury Tour information is advertised for 7 months ( June December 2011) Organize tours for 10 major Spanish travel representative and 10 Spanish travel journalists to Vietnam 15th 5th 20,000 Operation Department All guests are pleased with our service and after this tour, ten articles will be written and published over the next month in major travel magazines and website in Spain Opening ceremony 8th 2,000 100 invited guests, including suppliers, Spanish travel companies, press, Spanish businessmen in HCMC and others TOTAL 37,200