Aluminum on the Periodic Table

Analysis Of Xen And The Art Of Virtualization - 1028 Words

Xen and the Art of Virtualization† Paul Barhamâˆâ€", Boris Dragovic, Keir Fraser, Steven Hand, Tim Harris, Alex Ho, Rolf Neugebauer, Ian Pratt, Andrew Warfield describes the concept of a Virtual Machine and implementation of a new x86 virtual machine monitor called Xen. However, existing virtualization techniques came with large performance overhead or other limitations such as decreased level of security. Some modern day processors require specialized hardware or cannot support commodity operating system or others sacrifice security or functionality for speed while some offer performance guarantees. So in totally there is no such virtual machine that reaches a middle ground between full virtualization and containers. Why is this problem Important? Virtualization is a way to give users flexibility of running whatever they want in their own machine, while it is actually running on a single physical machine among others. Since the power of modern processors are increasing day by day it is important that machine is better utilized for example if multiple users can share machine. Moreover, if we look at modern day processors, every processor compromises one or the other functionality to build a particular set. So, it is very important to make a new revolution in the field of virtualization technology such that a common point is met between performance, hardware, security and speed. What are the major contributions of this paper? How does this paper advance the state of art,Show MoreRelatedEnergy Efficient Offloading With Flow Control3612 Words   |  15 PagesOFFLOADING WITH FLOW CONTROL IN WIRELESS NETWORKS S.Hariprasath M.E.,/Assistant Professor, Computer Science and Engineering, Bharathiyar Institute of Engineering for Women, Salem,India. hariprasath1989@gmail.com Abstract - Network developing and Virtualization rising more and more in indoor Environment (POIs) can provide plenty of bandwidth and computing resources. At the same time people are suffering from the mobile device with limited resources. This leads to a novel local cloud computing paradigmRead MoreLinux Operating System on Business2703 Words   |  11 Pagesmicrochips in a process called embedding and is increasingly being used this way in appliances and devices. Each day, Linux use is increasing in every sector of our society. We have information about Linux deployments in government, business and the arts. Linux operating system on Business Linux is now more than a decade old. Throughout its history there have been many high-profile companies that have decided that Linux was the ideal operating system to handle their mission-critical computing needsRead MoreCloud Computing5889 Words   |  24 Pageschannel or side channel constitutes a signiï ¬ cant risk, and more broadly both types of information leakage are fundamental concerns for cloud computing. In closing the Multics discussion, we note that a number of Multics security mechanisms, state-of-the-art at the time, remain prevalent today even though they do not work as well for modern computing environments. These mechanisms include access control lists (ACLs), machine-generated passwords, and weak encryption of the password ï ¬ le [33, 39]. Thus, whileRead MoreMarathi Essays4212 Words   |  17 PagesCorp., 102 West 38th Street, Sixth Floor, New York, NY 10018; (212) 221-9595 www.magreprints.com/quickquote.asp Sek Leung IN DEPTH / CLOUD COMPUTING other data. That was folcompensate for in depth. DIG DEEPER lowed by EC2, pay-asAnd this analysis is just SAAS STRATEGY Web-based apps can be a compelling you-use computer prothe beginning of expanded alternative to on-premises software, but you need a plan. cessing that lets customeditorial coverage by InDownload this InformationWeek ReportRead MoreDraft Cloud Computing Synopsis and Recommendations33529 Words   |  135 PagesTechnology (NIST) promotes the U.S. economy and public welfare by providing technical leadership for the nation’s measurement and standards infrastructure. ITL develops tests, test methods, reference data, proof of concept implementations, and technical analysis to advance the development and productive use of information technology. ITL’s responsibilities include the development of technical, physical, administrative, and management standards and guidelines for the cost-effective security and privacy of

The neoliberal economic and political situation Free Essays

The $30-billion loan from IMF in 2002, which initially had to give rise to the Brazilian economy and lead it from the existing financial crisis, has proven to be ineffective. The presidential election and the Lula government have not met the goals, set by the International Monetary Fund and other international institutions. The government has neither taken the right orientation of carrying out legal and regulatory policies, nor opened the way out for others. We will write a custom essay sample on The neoliberal economic and political situation or any similar topic only for you Order Now The neoliberal economic and political situation have only caused confrontation and worsened the existing problems with public debt, poverty, wage rates and other essential issues. The core problems of Brazilian political climate contain: budget deficit (which causes increase of public debt and high inflation rates), lack of agrarian, pension, military and social-program reforms, bureaucracy of trade unions, privatization (the most of the businesses are in the hands of Lula government and its allies), and violation of workers’ rights. The key element of any country – the worker – is over-discriminated by the state. Women and Afro-Brazilians are discriminated and underpaid, the number of slaves and forced workers drastically increases, the corrupted government is involved in bribery, therefore, the illegal land exploitations (forest clearing, mining, etc. ) that violate the right to adequate housing are widespread (Danish Institute for Human Rights, 2006). The lower tax rate for private business do not meet the efficiency and equity for macroeconomic stable situation and fiscal control, for income and property taxes are reduced by decreasing number of official workers. According to the risk data, the Brazil government effectiveness risk is 68 of 100, tax policy risk is 63, with Brazil overall risk rating assessment of 47 (data obtained from viewswire. com). These numbers give the clear picture that the 250-billion debt in Brazil, violation of laws, illegal actions of the government and key entrepreneurs, create the disfavorable and unstable ground to foreign-owned businesses and dollarization does not give confidence in Brazilian economy. Moreover, the IMF debt can be cut off in the case if the Brazilian government does not meet the target. References: Danish Institute for Human Rights. (2006). Executive summary of the Brazil country Risk Assessment. Online. October 29, 2007. Available: http://www. humanrightsbusiness. org/pdf_files/Brazil_%20Executive%20Summary. pdf. Risk ratings. (2007). Brazil risk ratings. Online. October 29, 2007. Available: http://www. viewswire. com/index. asp? layout=RKcountryVW3country_id=1480000148rf=0 How to cite The neoliberal economic and political situation, Papers

Socially Useful Productive Activity free essay sample

Even my NGO (Deepalaya) had apprehensions as to how much we will be able to contribute in such a short time span. But after going through the whole exercise I can say that this course will surely be one of the highlights of my two year PGDM. SUPA helped me create a bond with Deepalaya that will definitely last a lifetime. I always wanted an NGO that is involved in education, so Deepalaya was perfect choice. Not only had it made me sensitive towards people who are underprivileged it also gave me a sense of pride of being a part of a worthy cause.It was an eye-opener to see that so many things that we take for granted are a distant dream for the majority in our country. If my work changes the life of even one child I would consider these 22 days being worth every single second. So I take this opportunity to specially thank Prof. We will write a custom essay sample on Socially Useful Productive Activity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page J. Philip, President XIME and Prof. S. D. Tyagaraj, Dean XIME for coming up with such an innovative and socially responsible course. I am surprised that XIME is the only management institute that offers such a course, after all it’s not just the corporate’ that require efficient management.In a country like ours where there is extreme inequality in the society it becomes absolutely imperative that people like us come forward and contribute in our own little way. Today management professionals are venturing into social welfare, I hope this XIME initiative gives a boost to this trend and that many more institute’ follow suit. When I pass out of XIME one and a half years from now and look back at the two years I spent here, I would rate SUPA above all the other courses that I studied. At this point I have to acknowledge a few people who made my involvement with Deepalaya fruitful; Mr. The answer came pretty quickly, it was ‘Education’. Education is the only cause that I could see myself joining because I consider it to be the difference between success and failure. In our country literacy rate is just 66%, which is way below what we are achieving for. I am not just talking about formal education but also professional as well as vocational education. These high levels of illiteracy create a workforce that is unskilled and is unable to achieve its maximum potential. It is the reason why education has been the focus of our government, with ‘Right to Education’ being a big step.Education gives you a platform from which you build a career for yourself and become a responsible citizen. ‘Money is a current asset but education is a fixed one that gives dividends in the long run’. So finding an NGO with its roots deep into education was my primary focus. Once I decided on the cause, I started searching for an NGO in Delhi/NCR which serves the cause that is close to my heart. I have been lucky to be born in a family that could afford my education. So I was looking for an organization that helps in educating people who are not so lucky.Our course outlines that we have to get in touch with that other part of society. Deepalaya fit the bill perfectly as its primary focus was on education, especially child education. Every person you educate is a small effort in making a ‘self reliant’ society, which is Deepalaya’s motto. My own background check confirmed the credibility of the NGO so I didn’t think twice about sending an application. I am glad that it was accepted and I got a chance to make good friends and contribute to the society in my own personal way. SUPA Report: Denny Thomas Page 4 About Deepalaya Vision

Was Bill Clinton A Good President Essays - Lewinsky Scandal

Was Bill Clinton A Good President? Was William Jefferson Clinton a good president? In my opinion, Bill Clinton was not a good president. I am not saying he was the worst one we have ever had, but he did a lot of things to give himself a bad name to the citizens of the United States of America. Bill Clinton, the 42nd president of the United States, was born in 1946 in Arkansas. Clinton is the second president to get impeached. He is married to Hillary Rodham Clinton, and he has one daughter, Chelsea Victoria Clinton. Clinton served two terms from 1993 to 2001. From the very beginning of his term to the very end, it always seemed as though he was in some form of trouble. The Whitewater scandal was the first, and heaviest investigated item of accused wrongdoings by the Clintons. Whitewater is a development of land for tract housing in Arkansas. The Clintons invested into Whitewater before his term of Governor of Arkansas. This would be just a normal, everyday investment. The partners that the Clintons were in with bought a small savings and loan. When this savings and loan went bankrupt, it was bailed out by the Resolution Trust Corporation. The Resolution Trust Corporation is a Federal Agency, and questions were raised that the Clintons involvement with politics may have influenced Resolution Trust to bail the savings and loan out to protect the Clintons interest. Word of the Whitewater scandal can still be heard on TV occasionally. In 1994, a woman named Paula Jones hit Clinton with a civil lawsuit. Jones claimed that her civil rights were violated when Clinton made a sexual proposition to her while Clinton was serving as Governor in Arkansas. She also claimed that Clinton punished her for denying his sexual advancement, by blocking any pay raises, and promotions. The suit was going to be delayed until Clinton was out of office, but then it was ruled that the president had no protection from civil lawsuits. Jones eventually settled for $850,000. The man in charge of investigating the Whitewater scandal, and the Paula Jones case, Ken Starr, just kept digging up dirt on Clinton. His investigation found that Clinton had an affair with a Whitehouse aide Monica Lewenski. This would turn out to be the most embarrassing event in Clinton's term. The fact that both Clinton, and Lewenski lied under oath is what made it so bad. While Lewenski was busy trading testimony for immunity, Clinton was busy trying to apologize to the whole country, which he had just lied to. Near the same timeframe as the Lewenski scandal, Clinton ordered air strikes on Iraq. Saddam Hussein kept UN inspectors from inspecting its weapon factories. The belief was that heavy warheads were being manufactured in secret warehouses. After the air strikes were ordered, most of the attention was pulled off of the Lewenski scandal. Many people believed that Clinton might have over reacted with the air strikes in order to focus some of the attention off of him. I for one strongly stand by any decision a president makes which involves any for of military activity. I also personally think that Iraq, and Saddam Hessian should have been completely dealt with in 1991. I will give Clinton some credit for what he had accomplished during his terms. The economy seemed to be pretty strong. Buying a home became something that was not only for the middle class. More people were going to college. I even remember Rush Limbaugh saying that Clinton was not really doing a bad job running the country, which in a way says a whole lot. Being in the military during Clinton's term, I am glad to say that he did not micromanage us. It seemed that other than a few trips to some military bases, he stayed out of the game. The pay raises were nice, although I feel it was nowhere near enough. Government

Essay on Latin American Politics

Essay on Latin American Politics Essay on Latin American Politics Has the argument against immigration reform changed? It seems that immigration has always been a big issue since the United States of America was founded. In Peter Schrag’s book, Not Fit For Our Society Immigration and Nativism in America, he describes how the arguments against immigration reform have not changed. One of the more recent immigration reform that caught national headlines for being unjust, is that of which Arizona’s Maricopa County, Sheriff Joe Arpaio enforced. â€Å"Early in 2009, Arpaio’s deputies marched some 220 immigrant detainees, shackled and in striped prison uniforms, none convicted of any crime, through the streets of Phoenix on their way to the sheriff’s tent-city detention center.† (NY Times, 81) That is just one example of the many ways Sheriff Joe Arpaio is notorious for enforcing Arizona’s immigration reforms. Among other things, he and his deputies under his command are accused of racial profiling. Demanding ver ification of residency and turning them over right away if they fail to provide proper documentation. In 2003 local governments started training local cops to work with immigration, this program is now known as ICE or Immigration and Customs Enforcement. And in 2006 ICE agents started performing sweeps of local businesses. In one of those sweeps, â€Å"ICE agents arrested both executives and some 1,100 illegal workers at eight IFCO Systems plants that made crates and pallets for produce shipping in a half-dozen states. In another instance, called Operation Wagon Train- ICE raided six Swift meat packing plants in the West, Southwest, and Midwest and detained nearly 1,300 illegal aliens† (188) Many of these illegal immigrants had obtained stolen identification to work in the United States. Which lead their case to not only be an immigration issue but also a felony for the stolen identity, making ICE’s case more important to Americans. People went as far as comparing ICE to a modern day Salem Witch Hunt, where ICE, would go on there â€Å"sweeps† of different businesses and location where they believed harbored illegal immigrants. Proposition 209 in California is another example of how immigration reform has not changed. Proposition 209 prohibits the use of race in any public schools, employment, and contracting. â€Å"Proposition 209 almost certainly also reflected public reaction against the extension of affirmative action preference to Latinos. African Americans, who had been affirmative action’s original beneficiaries, were indisputable victims of three centuries of slavery and Jim Crow. Latinos, on the other hand, had come here voluntarily, were often recent arrivals, and this had far more dubious claims to the amelioration of the lingering effects of historic discrimination.† (174) soon followed the removal of most bilingual education classes in public school where Proposition 209 had been passed. After the horrors of World War II many Europeans found themselves in refugee camps from their homes and villages being destroyed form when Hitler and his Nazi dominated Europe. Eight million Europ eans were crowded into in few refugee camps. Having won the war of the worlds, President Harry S. Truman passed the Displaced Person Act of 1948, allowing two hundred thousand Europeans over two years to settle in to the United States. However, â€Å"the law also drew such tight limits that Truman only signed it, he said, â€Å"with great reluctance.† The legislation, Truman charged, â€Å"discriminates in callous fashion against person of the Jewish faith. This brutal fact cannot be obscured by the maze of technicalities in the bill by the protestations of some of its sponsors.† (151) we won the war we restored peace. But, with eight million Europeans displaced, President Truman only reluctantly opened the doors to those few less than half displaced Europeans. Not only did they suffer genocide, but

Java impact on business Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Java impact on business - Research Paper Example When focusing on technology and business there is need for a deeper understanding of one’s business in order to establish how technology can be applied to transform the particular business an individual runs. In this case the telecommunication equipments need to be ones best allies in business. This paper therefore seeks to explain Twitter as social network and communication App in communication technology through highlighting how the technology is a â€Å"game-changer† in business; and for which particular organization or industry it has lead to transformation; What the organizational benefits from using this particular technology; the downside/cost (monetary and non-monetary) of using this particular technology; and the potential application of using this particular technology in the future Twitter is a social networking free site with micro blogging services where registered members have a platform to share or broadcast their short posts therein referred to as tweets. It also allows the registered members to follow fellow registered members using their technology devices or other multiple platforms. Through posting on Twitter.com which is their domain, one can be able to broadcast their tweets, which may include information about events, their situation, or just personal opinions. Their followers can then reply t such tweets via text messages or through the site via the domain above. Therefore, twitter can become a viral conduit of information sharing where an individual can retweet other tweets making information go viral (Entrrepreneur, 2015). Twitter can be accessed through browsers on PCs or cellular phones. Similarly the communication tool is available as an APP installable on tablets or on cellular phones to enable an individual use it on the go. But how has twitter, a social networking site become a game changer in business? Communication is very important especially external communication that links the customers to the

Developing an evaluation plan Essay Example | Topics and Well Written Essays - 750 words

Developing an evaluation plan - Essay Example The survey will be done on the nurses before and after the initiation of the change as indicated; their perceptions and attitudes will be particularly studied. The perceptions and the attitudes of the patients will be also be surveyed. Another method that will be used to evaluate the plan is to compare the probability of cardiovascular risk among individuals who exercise and those who do not based on their age and gender. Variables to be used include staff perceptions and attitudes, and patient perceptions and attitudes. The tools that will be used to educate the project participants and assess the project outcomes include questionnaires, PowerPoint slides, surveys, teaching materials, posters, activity log and handouts. Survey uses a collection of predetermined questions concerning particular topics (in this case, exercise and the risk of cardiovascular disease) that the target audience answers. Activity log utilizes staff report of daily activities (Zarinpoush, 2006). Survey as an evaluation tool will especially be used for its ease of use and capacity to evaluate people’s attitudes toward the proposed propject. The survey will particularly be used to evaluate nurses and patients attitudes toward the proposed project. ... Based on the results, the necessary changes will be instituted. Disseminating Evidence Effective dissemination can be described as a way in which the recipients are engaged in a process such as one which requires increased awareness, commitment, action, and understanding. The most common ways of disseminating evidence include websites, direct mail, and newsletters. In this case, the evidence will be disseminated using methods such as websites, newsletters, reports, e-mail, workshops, briefings, and conferences. A briefing can permit the implementation plan manager to summarize the project’s work and update the stakeholders of its progress. The website permits easy access to the information concerning the project and can be easily updated. However, it is important that the target audience be informed of the presence of the project on the website so that they can gain interest to visit the site. Once the site has been accessed by the stakeholders, it is important to ensure that they constantly visit the site for more information (Harmsworth and Turpin, 2000). Conferences can disseminate the evidence very well but they can be time-consuming and costly if they are not planned well. Thus, it is important to plan early in advance for the conference. Unlike conferences, workshops usually target smaller groups of participants and they entail a higher or active level of engagement with the target audience (Harmsworth and Turpin, 2000). In a nutshell, dissemination of the evidence will be done using conferences, workshops, reports, emails, newsletters, briefings and websites. It is important to mention that the target audience (nurses and other stakeholders)

Law of Obligation Essay Example | Topics and Well Written Essays - 3000 words

Law of Obligation - Essay Example if the offer is accepted but if the other party alters the term of his acceptance, it becomes a counter-offer and has the effect of effacing the original offer. The second party then becomes the offeror and the first party the acceptor. If the counter-offer is accepted, then the agreement is concluded. 2 The principle in English law is that â€Å"an acceptance which is not the mirror image of an offer does not give rise to a contract – it is regarded as a counter-offer, not an acceptance† 3 This principle was first enunciated and laid down by the courts in the case of Hyde v. Wench.4 In the aforesaid case, a party offered to sell a piece of land he owns for  £1,200 to another but was declined by the latter. He made another offer, lowering it to  £1,000 to which the other party responded by offering to pay the same for  £950. The first party asked for time to reconsider and several days after wrote a letter to the first party declaring that he would make a definite answer on a fixed future. A day after the fixed date, the first party refused, in a letter, the offer of the second party. The second party wrote back stating that he is accepting the earlier offer in which the selling price is at  £1000. The Court, after appraisal of the facts of the case said that the effect of a counter-proposal is an implied rejection of the offer to which it is responding to: Applying the above principle to the case at hand, the first advertisement becomes the first offer but since Justine wanted to lower the price at  £2,250 from the original price of  £3,000, then the original offer was vacated and the new offer is the one proffered by Justine. There was no acceptance by Charles but yet another offer at the price of  £2,500 to which Justine did not immediately accept. When Justine finally accepted, it was several days after through a telephone message. This did not however reach Charles because the message was inadvertently erased by his nephew who was playing around with the

A Critical Analysis Of Patriarchy Sociology Essay

A Critical Analysis Of Patriarchy Sociology Essay In the article Patriarchy, the System, Allan Johnson defines patriarchy, and in doing so addresses the common misconceptions and stereotypes that people inaccurately identify with the term. He argues that people tend to generalize and attach the term patriarchy with men, and therefore come to the conclusion that all men are oppressive people.  [1]  Johnson recognizes a pattern in which women feel free to blame men for oppressing them and therefore men take it personally and become defensive. He argues that women will blame men for patriarchy simply because theyre men.  [2]  Johnson also considers the possibility that perhaps people are simply confused, that they cannot distinguish the difference between patriarchy as a system and the individual. He argues that people have to recognize this, and examine larger contexts, in order to solve social problems. Johnson suggests that race, gender and class oppression are not actually oppression, but rather the sum of individual failin gs.  [3]  Johnson argues that in order to solve social problems, these misconceptions must be cleared up. If were ever going to work toward real change, its a confusion well have to clear up.  [4]  Johnson effectively identifies common misconceptions about patriarchy, and convincingly argues that this ignorance and individualist perspective is contributing to problems within society. Allan Johnson goes on to argue that patriarchy is organized around relationships and shared understandings, and he argues that this can limit you to some degree.  [5]  Johnson provides an interesting perspective on how we participate in our social lives. He makes a very good point when he suggests that patriarchy can exist without men being portrayed as the villains. People tend to follow along with what society deems is the norm. This is significant; as it explains why individuals make the decisions that they do, in a larger social context. Johnson further analyzes what patriarchy really means, and explains that it is simply part of our culture, and the symbols and ideas within it. He argues that the make up of patriarchal culture is important to understand because it affects the structure of social life.  [6]  He discusses the possibility that culture enforces gender roles and power positions, therefore shaping and influencing our values. Allan Johnson goes on to say that everyone contributes to patriarchy, the system, whether theyre aware of it or not. We are all involved in patriarchy, but it does not necessarily mean that women are the victims, and men are the oppressors. He explains that who we think we are is closely related to who others think we should be and where we fit in social systems. He sums up his ideas by stating that all men and women are involved in patriarchy because we occupy social positions.  [7]  This further proves his point, that patriarchy cannot be constrained to individuals themselves, as patriarchy is beyond the individual experience. This article studies the concept of patriarchy as a framework. It provides a sociological perspective on social inequalities and attempts to explain why they exist. Johnson convincingly argues that people dont truly understand the origins of patriarchy. He has taken the term patriarchy and uses a sociological approach to uncover what it really is, a social construction or framework. He defines patriarchy in broader social terms and effectively proves that there may be oppressive individuals in society but patriarchy is not the result of all men being oppressive people, it is the result of individuals collectively possessing power. The sociological approach that Johnson uses helps to examine and analyze society as a whole, a structure in which everyone participates in and contributes to. This approach can help to explain why individuals act out certain behaviors in their own social lives. Perhaps people behave in such patriarchal ways because the system has influenced us in such ways. Maybe gender oppression has nothing to do with men being patriarchal, but more to do with how our society has been constructed and how our culture and our ideas about men and women have been shaped within it. Johnson helps us to use our sociological imagination to better understand the problems society currently faces. To conclude, Allan Johnsons article Patriarchy, the System can help us to analyze society in broader social terms in order to understand systems like patriarchy and our participation within these larger systems. Johnsons article helps us to use a sociological perspective to better understand the individual and why things like gender oppression occur. This article is useful, as Johnsons argument could be applied to other social contexts as well. This article allows us to further our knowledge of social constructions and how we participate in them, and therefore how we can change them to improve equality and eliminate the ideas present in our culture that limit us.

Exploring the Beauty of Flagstaff :: Personal Narratives Flagstaff Essays

Exploring the Beauty of Flagstaff I have always loved visiting Flagstaff for its beautiful atmosphere. Part of which makes Flagstaff so beautiful are the beautiful pine trees that make up the woods. Driving up from Tucson can be such a long drag, especially when all you see is desert. You really know when you finally hit Flagstaff, because the trees along I 17 start to get bigger. They are so beautiful as they stand tall and sway with the light breezes that pass by. The woods show the strength of Flagstaff as well as the beauty. They surround the city like children would surround their mothers. The woods of Flagstaff create the perfect atmosphere that will set your mood to a delightful state. To escape the reality of our busy world, the perfect place to sit and relax is in the middle of pine trees and listen to the soothing sounds of solitude. The first thing you want to do in Flagstaff is go outdoors and explore. There is so much that you shouldn’t pass up in the way of outdoor activities. You can go hiking on one of the many trails Flagstaff has to offer, or create your own journey. The best way to explore is to make your own path, but by being careful as to leave markers so you can find your way back. When you find a great place to enjoy the woods and explore, park you car, step out, and take a long deep breath of the fresh pine air. Once you fill your lungs up with fresh natural air you begin to wonder why you would ever go back to a busy intoxicated city again. Right away you feel calm and relaxed. There is something about the comforting green trees that stand so tall above you and make you realize how beautiful nature really is. As you decide on a place to sit down and soak up your surroundings, you come across a large rock that makes you feel like it was nature’s chair made especially for you.

Roman Fever Symbolism

Wharton’s â€Å"Roman Fever† In Edith Wharton’s â€Å"Roman Fever,† the setting takes place in the romantic city of Rome, on the balcony of a casual Roman restaurant. Two wealthy American widows, Mrs. Ansley and Mrs. Slade, are sitting together carrying on a conversation from afternoon to evening. From the restaurant, the two women are overseeing the ruins of the ancient city of Rome. Grace Ansley and Alida Slade’s conversation from afternoon to evening, the colosseum, the ancient ruins, and Grace Ansley’s knitting all have important meanings. The afternoon light is the last hours of friendship and kindness that the two ladies display for each other.When the two ladies finally start getting deeper into their conversation they begin to build an envious relationship that takes place at dawn. The evening darkness is Mrs. Slade and Mrs. Ansley’s entry to the dark secrets and rivalry that they have for each other. The colosseum is symbolic for the battlefield where Mrs. Ansley and Mrs. Slade fought for the man that they loved. Mrs. Slade and Mrs. Ansley continue the gladiatorial tradition. In this battle, Mrs. Slade and Mrs. Ansley use their life of lies, daughters and husbands as weapons to criticize on each other.The ruins of the romantic city of Rome are also significant. The ruins is like Mrs. Ansley and Mrs. Slade’s decaying relationship. In the end their friendship collapses. In â€Å"Roman Fever†, Grace Ansley is knitting with crimson silk throughout most of the story. There are many different ways in which knitting is used. Mrs. Ansley knitting is a way for her to cover up her agitation and the guilt of her past. The knitting represents the complicated, twisted relationship and life that these women have. The crimson silk is symbolic for passion and love.

Careers for an Economics Major

Careers for an Economics Major Being an economics major means youve taken (or will take) classes that explore finance, psychology, logic, and mathematics, among others. But just what kinds of jobs can you look for that will utilize everything youve learned and done as an economics major? Fortunately, an economics major allows you to take a variety of interesting, engaging, and rewarding jobs. Jobs for Economics Majors 1. Teach. You chose to pursue a career in economics because you love it- and, most likely, because someone somewhere along the way helped spark that passion in both your heart and brain. Consider igniting that kind of interest in someone else by teaching. 2. Tutor. Economics may come easy to you, but many people struggle with it. You just might be able to make a career out of tutoring economics to high school students, college students, and anyone else who needs a little help. 3. Work at a college or university doing research. Think about it: You already have connections at your institution in the Economics department, and youre one of the freshest minds on the market. Consider doing academic research with a professor or department at your own or a nearby college or university. 4. Work at an institute doing research. If you like the idea of research but want to branch out a little from your college days, consider doing research at a think tank or other research institute. 5. Work for an economics magazine or journal. As an economics major, you no doubt came to understand how important journals are in the field. Working at a magazine or journal can be a really great gig that exposes you to a ton of new ideas and people. 6. Work for a large company in the business department. Put your economics training to good use by working on the business side of things for a large company. 7. Work at a nonprofit that helps people improve their economic situation in America. Fortunately, there are an abundance of nonprofits out there that help people do everything from save for a house, learn how to budget better, or get out of debt. Find one that matches your interests and see if theyre hiring. 8. Work at a nonprofit that helps people internationally. Other nonprofits work to improve the economic conditions of people across the globe. If you want a larger impact, consider working for a nonprofit with an international mission you believe in. 9. Work at an investment or financial planning firm. Learning more about the markets in a hands-on kind of way can be an interesting, exciting job. Find an investment or financial planning firm that has an ethos you like and see what you can do! 10. Help a nonprofit with the business side of the house. Nonprofits do great work, from helping promote community gardens to bringing music into classrooms. They all, however, have to make sure their business affairs are in order- and need people like you to help. 11. Work in the government. The government has many different offices and departments that deal with the business side of governance. See whos hiring and go to bed knowing youre helping your career and Uncle Sam. 12. Work for a political organization. Political organizations (including election campaigns) often need advice on handling economics issues, creating policy positions, etc. Put your training to use while also being involved in the political system. 13. Work for a consulting firm. Consulting firms can be a great gig for someone who knows theyre interested in finance and business, but isnt sure yet about which sector theyd like to go into. Consulting will expose you to a lot of different companies and situations while providing you with a reliable and interesting job. 14. Work in journalism. Econ major? In journalism? Explaining things like economic policy, the markets, corporate culture, and business trends is very difficult for many people- except economics majors, who often have a better understanding of these kinds of issues than most folks out there. Consider using your understanding of all-things-economics-related to help others understand them better, too.

Growing Up Gay Essays - Sexual Orientation, Free Essays, Term Papers

Growing Up Gay Essays - Sexual Orientation, Free Essays, Term Papers Growing Up Gay The unprecedented growth of the gay community in recent history has transformed our culture and consciousness, creating radically new possibilities for people to come out and live more openly as homosexuals(Herdt 2). Before the 1969s Stonewall riot in New York, homosexuality was a taboo subject. Research concerning homosexuality emphasized the etiology, treatment, and psychological adjustment of homosexuals. Times have changed since 1969. Homosexuals have gained great attention in arts, entertainment, media, and politics. Yesterdays research on homosexuality has expanded to include trying to understand the different experiences and situations of homosexuals (Ben-Ari 89-90). Despite the transition, little consideration has been given to understanding the growing population of gay adolescents. 25% of American families are likely to have a gay child (Hidalgo 24); In the United States, three million adolescents are estimated to be homosexual. Yet, American society still ignores gay adolescents. Majority of children are raised in heterosexual families, taught in heterosexual establishments, and put in heterosexual peer groups. Gay adolescents often feel forced by parents to pass as heterosexually normal (Herdt 2). As a result, homosexual teens hide their sexual orientation and feelings, especially from their parents. Limited research conducted on gay young adults on disclosure to parents generally suggests that disclosure is a time of familial crisis and emotional distress. Very few researchers argue that disclosure to parents results in happiness, bringing parents and children closer (Ben-Ari 90). The debate over homosexuality as nature or nurture dominates most topics about homosexuality. People often confuse the nature/nurture issue with the development of gay identity. In fact, the nature/nurture argument plays a small, insignificant role concerning gay youths (Walling 11). Homosexual identity is the view of the self as homosexual in association with romantic and sexual situations (Troiden 46) Many researchers have either discussed or created several models or theories concerning the development of homosexual identity. However, the most prominent is Troidens sociological four-stage model of homosexual identity formation. Dr. Richard R. Troiden describes the development of homosexual identity in four stages: sensitization, identity confusing, identity assumption, and commitment. During the stages of homosexual identity development, many gay adolescents encounter many preconceptions and assumptions regarding homosexuality. These assumptions are presumption of heterosexuality, presumption of inversion, and recognition of stigma (Herdt 4-5). Using Troidens model as a guide, the present paper examines the four stages of homosexual identity development as it affects both gay children and parents. Section one concentrates on the first two stages of homosexual identity formation and the ordeals gay adolescents and parents before disclosure. Section two explains the third and fourth stages of homosexual identity development. Finally, section three discusses parents reactions to the disclosure, and the relationship with their child thereafter. The Pre-Disclosure Period The first stage of homosexual identity development, sensitization, occurs before puberty. In the sensitization stage, gay adolescents experience feelings of being different and marginal from same gender peers (Troiden 50). Comments such as the following illustrate what boys feel during this stage: I had a keener interest in the arts; I never learned to fight; I just didnt feel I was like other boys. I was very fond of pretty things like ribbons and flowers and music; I was indifferent to boys games, like cops and robbers. I was more interested in watching insects and reflecting on certain things. (Durby 5) However, during this time, children do not associate feelings as being homosexual or heterosexual; these categories have no significance to pre-teens (Troiden 52). Gay youngsters and their parents encounter the presumption of heterosexuality. The heterosexual assumption starts during the sensitization stage; however, the effects can be longterm. The presumption of heterosexuals is the belief that being heterosexual is superior, heterosexual ethnocentricity Everyone is heterosexual; to be different is to be inferior (Herdt 5). American society has strict defined male and female roles. Conformity is highly valued. Going against conformity especially gender abnormality is viewed with derision and usually awarded with disgrace and contempt (Isay 30). What is important is the masculine/feminine dichotomy underlines heterosexual/homosexual dichotomy. Parents force gender conformity in elementary children and even pre-school children when children display nonconformist gender roles. Many parents fear that if their son is exposed to homosexuality or even the negative beliefs of homosexuality then their child might be

Final Assignment Example | Topics and Well Written Essays - 1000 words

Final - Assignment Example Looking at solar energy this is the sun’s energy that undergoes conversion by an n equipment to produce desired power to use as lamps and heat in the school, house, and industries. Other form of energy such as gas and coal comes from fossils, which will not remain available for long. To add on that, this fossils pollutes the air and hence causing harm to human being. Solar energy is clean and readily available furthermore its distinction is not measurable. This equipment produces light for human being to use. It can be streetlights, house light or even vehicle light. The different types of bulbs include those that save energy and those that use significant amount of energy. Basing to fluorescent ballasts, this bulbs tent to use small amount of energy compare to the other light emitting bulbs. Again this ballast supplements long life and to lamp and cost reasonably. This lamps are wired in parallel thus when one lamp blows off, the other one remains illuminated. This lamp is cheaper to install and use, also does not produce pollution in the environment. A green house is essential in that the plants use up carbon, which in turn produces oxygen that offers good air purification. In implementation, it is cheap since its easier to access it and more cheaper to organize the whole field. These plants are effective to human since they purify the air as well as using the sun making human kind to benefit from the rays. In the end, this leads to energy conservation. In both industrial and commercial buildings, fan is critical in that, it provides a source of cool breeze that gives comfort to workers. This fan is capable of blowing warm air that may be because of hot heat from the machine. This fan has ability to reduce up to 25% of heat produced in the industry. Wind is essential in the rotation of turbines making it give power for some big

Industry Analysis on Coach Assignment Example | Topics and Well Written Essays - 1250 words

Industry Analysis on Coach - Assignment Example It is now recognized as a leading luxury goods producer in America with the brand image affordable luxury. The company’s current product line consists of Coach Handbags, Accessories, Wearables, Footwear, Jewelry, Sunwear, Travel Bags, Watches and Fragrance (Coach). Market Size Currently Coach Inc. is recognized as a large, profitable and growing American manufacturer of accessories and gifts for men and women. It owns approximately a 30% market share of the accessories and gifts manufacturing industry in the world. Coach Inc. has a significant influence on the accessories and gifts manufacturing industry in America. Net income and gross profit of the company amounted 353 million and 1.09 billion dollars respectively as at the end quarter of 2012 (Wikiinvest). Moreover, Coach Inc. employed approximately 18,000 people on a full and part time basis as of June 30, 2012 (Coach). Market Growth Rate Coach sales marked a sharp drop during January 2013. The company’s sales dropp ed by 2% in markets located in North America. North America is considered the largest market location of Coach Inc. It is listed as one of the largest companies in the S&P 500 stock market index. In January 2013, Coach Inc. was the largest declining company in the S&P 500 list. The company also failed to achieve the sales targets set for the same month (Cheng). Nevertheless, the company management is optimistic about the future sales because the yearly performance in 2012 recorded positive growth. During 2012, the price of the company shares rose by 20.9%; net sales increased by 14.5% to $4.76 billion, direct-to-consumer sales rose by 16.1% to $4.23 billion, comparable sales in Coach’s North American stores increased by 6.6%. Moreover, Coach opened 9 new retail stores and 26 new factory stores and brought the total number of retail and factory stores to 354 and 169, respectively, in North America. Another 10 factory stores were also expanded. Coach China opened 30 stores in n ew locations, bringing the total number of locations to 96. Coach Japan opened 11 new locations, bringing the total number of locations to 180 towards the end of 2012. Thus at this stage, it is impossible to determine whether the Coach Inc. market is declining or growing (Cheng). Score of Competitive Rivalry The company’s products are sold in over 20 countries in the world including North America, Japan, Hong Kong, Macau, China, Taiwan, and Singapore. Coach products are directly sold to the customers via company-operated stores in these countries. Direct-to-consumer is the prominent marketing strategy of Coach Inc. The company is also engaged in indirect marketing, i.e., sales to wholesale customers, distributors, licensed firms and web based marketing. For Coach Inc., the world is the market. Thus, the opportunity for obtaining the benefits of economies of scale is a major advantage for Coach Inc. However, it also faces issues relating to trading across borders such as loss in fair value, earnings or cash flows arising from adverse changes in interest rates or foreign currency exchange rates. The company’s policy focuses on reinvesting the profits earned abroad in the same country. Furthermore, Coach Inc.’ Annual Report 2012 reveals that the company uses the following distinguished marketing strategies to remain its annual sales revenues: (1) Distinctive Brand: Coach offers distinctive, easily

Assignment Example | Topics and Well Written Essays - 250 words - 233

Assignment Example e 12 workweeks of leave in a 12 month period and twenty-six workweeks of leave during a single 12 month period in the instances when one has to care for a covered service member with a serious injury or illness in instances where the eligible employee is the spouse of a service member or even a parent, son, daughter or next of kin. In the first video, while Mark will need more time, 2 to 3 days every week for his chemotherapy which push his total leave weeks to between 14-15 weeks for the year, and the fact that he will still need some time off at the end of it all, Danielle cannot do anything about extending the FMLA leave for him since the act is very clear about an employee being entitled to twelve workweeks of leave in a 12 month period. In the case of Lucy, the fact that she refuses to disclose the main reason for which she will require the leave makes it difficult to determine whether she will qualify. However, in the case that she still qualifies, then it would be difficult to allow her 2 months off if she has already exhausted his recommended 12 weeks. This will be left to the HR to determine. In the third video, the fact that the employee is pregnant makes her qualify for the FMLA leave for 12 weeks. However, since she has already used 3 weeks to take care of her mother will leave her with only nine weeks hence her request for three more weeks could only be considered in the event that her mother was a covered service member in which case she would be entitled to twenty six workweeks of leave during a 12 month period. and Families of the Committee on Labor and Human Resources, United States Senate, One Hundred Fourth Congress, Second Session, on the Implementation of the Family and Medical Leave Act, May 9, 1996. Washington: U.S. G.P.O, 1996.

Prison Policy Recommendation Essay Example for Free

Prison Policy Recommendation Essay There is currently a bill in the legislature that would double the maximum prison term for anyone convicted of armed robbery. As a criminologist advisor to a state legislator, I have been tasked with proposing a recommendation on whether or not the current bill on the table will be good for the government and the communities it represents or detrimental. The proposed bill would double the current maximum prison term for any individual convicted of armed robbery. The thought behind such a bill is that a longer prison term will deter people from even attempting, or committing a crime in the first place. This bill would also, in hopes, keep offenders from re-offending for the same crime. As a result of these hopes, the bill has gained much popularity within the legislature. As appealing as the possible resulting lower crime rates sound, there are certain costs that must be considered. The bill proposes longer prison terms for offenders. These longer terms will also come with a higher price tag. The cost of keeping inmates for a longer period will rise exponentially. Another cost, though not monetary, should also be considered; that is the risk of even more violent crimes being committed. If the prison terms for armed robbery were to be doubled and is close to that of the crime of attempted murder, what’s to say an offender would not go all the way if the sentence would be virtually the same? There may be possible solutions for the bill that can be appealing to both the government and the community. The first would be to increase the maximum term served before parole could be offered. For example, instead of a ten-year sentence, with parole after three years; increase it to six or seven years before parole can even be considered. Another option would be to put in place a work program within the prison system. This will be somewhat similar to the outside world, in that if the prisoner does not work, they will not eat or receive rec time. We do not get handed a meal simply because it is supper time. If we don’t work, we don’t eat. Same premise for prisoners. It is my recommendation that the bill not  be approved as it stands but that it is rewritten to reflect changes to the current prison terms. The prison term does not need to be lengthened, but the offenders do need to be made to serve more of their current term before coming up for parole. It is my opinion, and based on crime rates that offenders are often not rehabilitated in such a short period, time, term in prison, and often get paroled and re-offend. This is an endless cycle. If terms were lengthened, it would cost more to house and feed a prisoner, but the costs would outweigh that of releasing them, having them reoffend, costs of trial and a second prison term. Also, the implementation of the work program would help them to realize that prison is not just a free ride, with meals and rec time without hard work and consequences. The parole system must also be overhauled. Parole officers often cannot keep good track of their parolees, and offenders receive too many chances. Perhaps, requiring prisoners to learn a trade would be equally helpful to them outside of prison. The proposed bill for doubling the maximum prison term should not be approved. It cannot succeed as it is. Simply doubling a prison term without further consequences will be a hindrance to the justice system as a whole. A crime is a crime, and an offenders background should not be taken into account. Instead of threatening offenders with a longer possible sentence, change the current rules and statutes for prison terms. Make them serve the majority of their sentence, make them work for basic needs in prison, and educate them. Give them a skill, so that the possibility of reoffending goes down. As popular as the bill may seem, it does not mean that it is the right choice for the government or the communities it represents. All of the options must be considered and weighed carefully before a decision can be made. Instead of creating new laws, perhaps we should first look at ways to enhance and make the current ones better. Only then, can we hope to move forward and create a better nation. References South, T. (2010, June 8). Bill would keep armed robbers in prison longer. Retrieved from timesfreepress.com: http://www.timesfreepress.com/news/2010/jun/08/bill-would-keep-armed-robbers-in-prison-longer/ What are positives negatives to maximum prison sentences? (2011). Retrieved from Yahoo Answers: https://answers.yahoo.com/question/index Would doubling the maximum prison term for anyone convicted of armed robbery be a good idea or a bad one, why? (2007). Retrieved from Yahoo Answers: https://answers.yahoo.com/question/index

Mountain Dew S Bad Cheetah Commercial Media Essay

Mountain Dew S Bad Cheetah Commercial Media Essay This is a campaign that has confined itself to barely three commercials. The common thing in all these commercials is the group of boys out on a safari. They are generally roaming about shouting   Do the Dew! The commercial shows a cheetah running in all its gusto, and one of our models following it on a bicycle. Finally, the lad jumps on the cheetah and traps him. Then he puts his hand inside the cheetahs mouthstraight down to his stomach, and pulls out a can of Mountain Dew. Bad Cheetah   he says. The other guys watching him say to each other Cheetah bhi peeta hain!  Then they show the cheetah with all the spots gone except for a few spots which spell out   Do the Dew. The commercial fails to follow some vital rules of advertising. There is absolutely no brand positioning. Which bracket of people is it targeting? What benefit is it giving  you? Secondly, their models seem possessed, running around jungles with colourful clothes, jumping on cheetahs and shouting at the top of their voices. The viewer shave no point of reference to identify themselves with either the product or the advertising tone. Thirdly, there is no advertising message at least nothing that makes any sense. Why would anyone want to drink something that a Cheetah allegedly drinks? How did the Cheetah get hold of the can of Mountain Dew in the first place? In fact, this advertisement has more environmental and wildlife ramifications than any connection with the product. Fourthly, it is a very paltry hand at humour. If the intention of the advertisers was to excite the audience and make them laugh, they have failed miserably. This advertisement has induced to people only to switch channels because of its senseless advertising message, theme and conception. Fifthly and most importantly, the advertisement says nothing at all about the drink, except, of course, to extol its endearing quality it to Cheetahs. What is the taste? Does it quench your thirst? Does it make you feel cool? Is it refreshing? If this advertisement is remembered at all, it is remembered for all the wrong reasons. From the very beginning of the Mountain Dews ad campaign, it has come under some very serious firing. When they launched their first ad featuring the infamous slogan Do the Dew, other aerated drink manufacturers immediately saw its potential by piggybacking on the fame and releasing a parody. The parody achieved what the original never did. Today, viewers instantly relate this slogan to No do here, go do  jhaadi ke peeche. The Mountain Dew advertisement failed at the ad mantra AIDA. Although it did catch the attention of the viewer the first time it was aired. It did not generate any interest or desire. It crashed so bad that not only was the ad campaign scrapped, sowas the product. Even if bottles of Mountain Dew line the shelves of stores today, itssales barely make a dent in the profits of the company. Advertisement 2 Kinetic Blaze Introductory Advertisement The Blaze is part of Kinetics Italiano series of scooters, comprises seven bestselling true-blue European scooter designs that Kinetic bought from Italian manufacturer Italjet. With its aggressive and glamorous Italian design, generous proportions and majestic presence, the very special Blaze makes an instant celebrity of its rider. The high-spec Blaze also has ample go to match the show with a powerful 165cc, 4valve engine that pumps out 11.6 bhp, coupled with automatic transmission. Kinetic Blaze was launched in 2006. The following is an analysis of the introductory advertisement. In this advertisement, a group of girls are seen going crazy in front of a house. A guy seeing the crowd of girls asks a nearby shopkeeper if Abhishek or John were around. The shopkeeper says it is Rohit Verma. He has Kinetics latest scooter and this is the source of all the commotion. This advertisement is clearly targeted towards the youth. Not only are the models used in the age group of 20-30, the entire look and feel of the advertisement is young and hep. This commercial scores on some points while it fails at others. First of all, the advertisement develops attention and generates interest. Viewers are kept in the dark as to the source of the commotion. Interest is heightened when the shopkeeper answers in the negative to the names of celebrities. When the name Rohit Verma is mentioned, viewers are all ears (and eyes) to find out more about  him. The presentation of the product, in this case the scooter, is also well done. It looks glamorous, and the difference in size and shape are also highlighted without words, heightening the impact. The product and the brand are not lost in the advertisement, and viewers not only identify the product, but also remember it. Its market targeting and brand positioning are clearly defined. The target is the middle income male youth. It is positioned as a scooter for men and the first in ushering in a new market segment for scooters with its innovative design and target  market. However, the advertisement itself fails to generate a desire for more information or for purchase. This desire is evoked by the fact that the scooter is new and innovative. If the same advertisement was broadcast for a scooter that had already been launched in the market, it would not have done well. So, in a way, this advertisement works for the product since it is new, but considered solely from the advertising point of view, it does not make a big impact. The advertisement also fails to answer some of the basic questions that consumer shave while watching the commercial. What sets this scooter apart from the other scooters in the market? It is obvious that the look and feel of the scooter is definitely innovative. However, all new products sport a new appearance, in fact, it is imperative that they do so. So in terms of performance, how does it differ? What is its USP? Why should the consumer choose to buy this product, when he can be sure of the performance of tried-and-tested scooters? From the advertising point of view, the commercial lacks originality and creativity. Showing a crowd of screaming girls to enhance the psychological value of a product is not new. Many advertisements for motorbikes, furniture, cars etc., showcase models to give the product an oomph factor and increase its appeal. Also, from a logical standpoint, why would the girls favour a guy based only on the fact that he has this scooter? How does it award him star status? The advertising message is vague and unappealing. It is understood that the product is being positioned as your Shortcut To Fame. But, how? Most motorbike advertisements try to project their product as one that will give the owner an edge with the ladies. The advertisement says much, but tells little. Advertisement 6 Surf Excels Advertisement (Brother Sister Duo) Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bars to wash clothes. Surf offered them significantly better clean, with much less effort. The promise of superlative whiteness the articulation of a great clean at the time, connected with consumers and helped to establish the brand. Surf was the first national detergent brand on TV; the brand used TV to effectively educate their consumers on how to use detergent powders in a bucket for a better  wash. Surf Excel made a big splash with their Daag Achhe Hain advertising campaign. The following is an analysis of the first such commercial. The advertisement features a brother and sister duo walking home from school, when the little girl falls into a puddle of mud. Crying, she looks to her brother for help. Her brother gets an idea and starts beating up the puddle of mud, demanding an apology. After a time and a lot of mud on his uniform, he stands up and says, Sorry bola. The narrator then removes all apprehensions of dirt and stains and says,Daag Acche Hain. This advertisement is universally well-loved. This is so because it does a lot of things right. It makes use of childrens appeal to get the advertising message across. The advertisement does what seldom others do cater to the emotions and sentiments of the viewers and succeeds with it. Not only do the children lower your guard to the advertisement, but the story, too, warms the heart of the viewers. The advertisement generates a sense of bonding. Viewers without siblings, too, can relate to the advertisement and the actions of the little boy. The advertisement also exudes certain warmth that reflects itself in the viewers. The advertising mantra, AIDA, is strictly adhered to. This is one of the reasons for its success. By showing a little boy and girl, the advertisement draws the attention of the viewers. When the little girl falls into the puddle and starts to cry, it creates interest in the minds of the viewers. When the tagline is spouted, it builds, in the viewers, a desire to know more. This desire often leads to action. Although there is no obvious targeting, it is done so through indirect means. Most mothers are concerned when their children come home in dirty and messy clothes. This advertisement, not only sends out the message that Surf Excel will help you was them out, but that also there is no need to fear stains. Although the advertisement does not centre on the product or brand, both are remembered. The product and brand are subtly introduced to the viewers such that it sub-consciously enters their minds without any jarring highlights on the product or  brand. This advertisement also does what the majority do not. It focuses on the people rather than the product. The sentiments, actions and emotions of the people are highlighted and showcased throughout the advertisement in one form or another. The product is kept discreetly tucked away and does not overpower the commercial. Although Surf Excel is a premium brand, this advertisement caters to all the income grades and all classes of people, across age groups. The brand and product are positioned as accessible to all people, whoever and however they may be. The brand image created through this advertisement is phenomenal. The advertisement leaves people with a warm feeling. This feeling also transfers to the product and brand. Thus, this advertisement can definitely be called and advertising success. Advertisement 4 Orbit White Chewing Gum Cow Advertisement Orbit is one of the worlds largest selling chewing gum brand. In India, the brand shares the market leadership with Center Fresh brand. Orbit was launched in India in2004. This was Indias first Sugarfree chewing gum and together with Perfettis Happydent, this brand has rejuvenated the chewing gum segment in India. Orbit can be termed as a functional chewing gum. The brand when launched differentiated itself from the existing chewing gums with its sugar free property. Globally the Orbit brand adopts the tagline For a good clean feeling no matter what in India, Orbit uses for healthy teeth and prevents tooth decay as its main message. Orbit White launched their most popular advertising campaign with the Cow series. The following is an analysis of the first advertisement in this series. The advertisement showcases a mad animal specialist, Dr. Bhatawdekar, who speaks in Butler-English. He expounds the special quality of Orbit White Chewing Gum that whitens the teeth of a cow that previously had yellow teeth. His conclusion is that if it works for the cow, itll work for you too. This commercial tries its hand at humour in drawing attention and generating interest. It succeeds to quite an extent in this intention, but also fails at few places. The caricature of the doctor succeeds exceedingly well. Viewers immediately recall the product, the brand and the entire advertisement on any reference to Dr.  Bhatawdekar. The product and brand are duly highlighted. They are not lost during the telecast of the advertisement. The commercials message is wound around the product, making the product and brand as much a part of the advertisement as the rest of the characters and the concept. The advertisement also successfully plays to the sense of humour of the viewers. Any reference to the product results in immediate association to the doctor and his cow volunteer.  This gives viewers a light-hearted view of the product. Nonetheless, there have been instances where the sentiments of viewers have been hurt. In such cases, it seems that the concept that starts out as funny, turns out to be a gross miscalculation of the sense of humour of the viewers. The characterization of the doctor and the way he speaks in English can be construed as offensive by many viewers. Since the doctor is a deliberate attempt at making fun of bad grammar, viewers who are insecure of their oral abilities may find the advertisement offensive. Overall, the advertisement has no class. Viewers can be put off by the commercial on grounds that it displays no sophistication. The attempt at humour can be seen as tending towards slapstick comedy and a very poor attempt at that. However, the advertisement does not fail completely. The product and brand are imprinted in the minds of the consumer. Any reference to the product brings remembrance of the humorous advertisement. And consumers purchase the product, even if only out of a sense of absurdity. Advertisement 5 VISAs Pierce Brosnan Advertisement Visa Inc. operates the worlds largest retail electronic payments network and is one of the most recognized global financial services brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. Visa gained the attention of television viewers in 2003 with a Tuk Tuk, featuring Pierce Brosnan in Bangkok. The following is an analysis of the advertisement. A limousine drives through the streets of Bangkok, only to be thwarted by a trafficjam. Pierce Brosnan winds down his window and catches the eye of a tuk tuk driver.The driver, delighted to have James Bond in the back seat, revs the engine and pullsa wheelie, beginning a stunt-filled and effects-laden ride through the alleyways, restaurants and shops of Bangkok. The tuk tuk arrives at the hotel just as Brosnans dining partner pulls up in a limousine. Zhang Ziyi steps out and apologise for being late. The tuk tuk collapses, totally exhausted by the trip across town. Brosnan reaches for his jacket pocket and throws his VISA card to the driver.  Later in the evening, the tuk tuk driver pulls up with a brand new tuk tuk, revving his engine and beckoning for Brosnan and Zhang Ziyi to join him. The tagline: Visa: All it takes. This advertisement can be considered a success. It does a lot of things right and gains not only the attention and interest of the viewers, but also builds a strong brand image and remembrance. The product is clear and highlighted. The brand, too, is not lost during the course of the advertisement. The product and brand is the core of the advertising message. Any attempt to analyze the commercial otherwise would prove fruitless. The advertisement retains a dashing air, quite literally. The commercial successfully draws on the sophisticated action of James Bond and highlights it exceedingly well in the tuk tuk mad-dash through the city. The advertisement stays true to the image of James Bond. The commercial maintains the charm of James Bond. It also includes a lot of stunts that can be immediately associated to James Bond. This succeeds in drawing the attention and generating interest among the viewers. The brand, VISA, is associated with sophistication and quality. With this advertisement, they reinforce this image and add to it a certain panache and active participation. If the advertisement comes under any criticism at all, it is from a purely logical standpoint. When Brosnan hands over his VISA card to the tuk tuk driver, the driver returns with a new and better powered tuk tuk. However, there are those who argue that anyone would have disappeared with the card and spent all the money. Nevertheless, for those who appreciate honesty, this advertisement succeeds. The commercial generates good feelings in the minds of the viewers. The product and brand are remembered. Additionally, the brand image is improved and remembered.

Genetically Modified Foods Essay -- GMOs, Genetically Modified Crops

Introduction Let’s face it, the term genetically modified (GM) foods is not the most appetizing word in the English language and neither is the term genetically engineered foods for that matter. Whether or not you realize it, you have consumed at least one product that contains genetically modified foods. These â€Å"modified foods† are hiding all over your supermarkets and in some instances, there is no way to tell just by looking at it. But, they have been around for more than two decades and it has helped to keep our food supply alive. The technological innovation that is genetically modified foods was first introduced during the early 1980s. It took nearly two decades of expensive research and development to move agricultural and food products from the lab and into your supermarkets (Weick & Walchi, 2002). The basic process of creating GM foods is to isolate the gene of a living organism and transfer them into a different living organism. This process is known as â€Å"recombinant DNA or gene technology† (Windley, 2008). This is done by cutting DNA from different organisms and joining them together. The loops of DNA that are naturally found in bacteria are cut with a restriction enzyme and then combined with a gene of interest. The technology allows plant breeders to produce crops with characteristics that can withstand diseases and insects. This paper will focus on the effects of genetically modified foods on producers, consumers, and the environment. I decided to choose this topic because it has always been a subject mentioned throughout many of my science courses. I have heard the term, but never fully understood what it meant or its impact on the world. By choosing this as my research paper topic, I know it will better my und... ...ture. MEDSURG Nursing, 11(5), 242-246. Retrieved from CINAHL Plus with Full Text. McCullum, C., Benbrook, C., Knowles, L., Roberts, S., & Schryver, T. (2003). Application of modern biotechnology to food and agriculture: Food systems perspective. Journal of Nutrition Education & Behavior, 35(6), 319-332. Retrieved from CINAHL Plus with Full Text. Weick,C.W., Walchli,S.B. (2002). Genetically engineered crops and foods: Back to the basics of technology diffusion. Technology in Society, 21(3), 265-283. Retrieved from Science Direct. Whitman, D. B. (2000, April). Genetically modified foods: Harmful or helpful? ProQuest. Retrieved April 2, 2012, from http://www.csa.com/discoveryguides/gmfood/overview.php Windley,S. (2008). Genetically Modified Foods. Pure Health MD.Retrieved April 3, 2012, from http://arch.ttu.edu/w/images/d/d8/Genetically_Modified_Foods.pdf

Manipulates History Essay

Richard III Manipulates the Court of York in the same way that Shakespeare Manipulates History. Discuss the links between the playwright and protagonist.  Richard may be portrayed as an evil, vile, lying murderer but he actually has many aspects in common with the man who shaped him into this revolting state of mind, Shakespeare himself. Shakespeare’s Richard III is one of the only written documents we have describing this misapprehended king and Shakespeare was born many years after his death so he had no possible way of knowing what happened first hand. All evidence points to Shakespeare’s ideas being total fiction just as the Richard he describes lies and slanders to the courts. When we first meet Richard he instantly begins a soliloquy to the audience who are captivated with resentment for him as they are the people included in his plots and plans and are powerless to impede them. Right from the start he establishes himself as a synonym for evil. He portrays to the audience about his physical deformity with pleasure, which we later see is a metaphor for his psychological state of mind. Being ‘Cheated of feature by dissembling nature’ (Act I Scene 1 line 19) he uses it to mask his evil and rationalize his becoming a villain. He feigns upset and disappointment that people hate him solely because of his malformation and routinely feel sympathy for him.  Ã¢â‚¬ËœBecause I cannot flatter and look fair,  Smile in men’s faces smooth, deceive and cog  Ã¢â‚¬ ¦I must be held a rancorous enemy.’  (Act I Scene 3 Lines 43-50)  This of course is an example of dramatic irony as the audience and Richard both know that he really should be held a rancorous enemy and he does ‘flatter, smile smooth, deceive and cog’ for example when he woos Anne in almost impossible circumstances. He validates his impiety by telling the audience of his boredom with life. He states ‘I †¦ have no delight to pass away the time’ (Act I Scene 1 line 25) as he cannot ‘caper nimbly in a lady’s chamber’ (Line 12). Now the war is over there is nothing he is good at so he resorts to the only other thing he has left: using his aptitude to cause others misery. To him it is merely exciting to nearly get caught. He wants to be king but not for the joy of being king but for the suspense of getting there. All he really wishes to do is make his tedious life more interesting as really he has no need to be higher than he is at the beginning as the Duke of Gloucester is a very high position with nearly as much money as the king would have had as he was his brother. In any case he was definitely well off where he was.  Shakespeare was living under the reign of Elizabeth I and as would often write plays for royalty, he created one for her. Writing a play would definitely impress Elizabeth and get him into her good books, he would certainly have gotten a large sum of money for it if she liked it. This was the time of the Tudor dynasty the foundation of which was when Richard III was killed and Richmond became king. By writing this play Shakespeare set out to diminish the fact that this had undermined the Divine Right of Kings. If he had portrayed Richard as a good man then Richmond could have been said to be wrong and evil for killing a righteous man and his claim to the throne devalued along with Elizabeth I as they were related. Shakespeare would have most likely been killed for suggesting this, but by making Richmond seem virtuous benevolent and respectable he was also flattering the Queen. Through the course of the play Richard doesn’t ever think twice about quickly disposing of enemies in his way. He cleverly lets them seal their own fate with one word. When Hastings was no longer any use to him he first used Buckingham to stir things up and push him onto thin ice. Then Richard comes onstage in an angry mood talking of witchcraft and as soon as Hastings says ‘If they have done this, my noble lord- ‘ (Act III Scene 4 Line 72) Richard immediately and tactfully picks up the word ‘if’. It is what he has been waiting for and clamours ‘Talk’st thou to me of ifs? Thou art a traitor. Off with his head!’ (Lines 74-75) He has skilfully sealed Hastings fate with one word. He also uses the fact that the two princes are illegitimate as an excuse to murder them, telling Buckingham ‘I wish the bastards dead’ (Act IV Scene 2 Line 19) But he has the common sense not to make a public matter and hires a private assassinator to do the butchery.  From the very beginning when Richard successfully woos Anne he reveals to the audience that he does not truly care about her at all and will unhesitatingly get rid of her as soon as she begins to get in his way. He says ‘I’ll have her, but I will not keep her long’ (Act I Scene 2 Line 233) and as soon Richard sees that the best way to the throne is to marry his niece he quickly disposes of Anne with little thought telling Catesby to ‘Rumour it abroad that Anne my wife is very grievous sick’ (Act IV Scene 2 Line 52) and ‘Give out that Anne my queen is sick and like to die’ (Line 58). With this rumour spread Richard can easily kill Anne off without raising suspicion as everybody is expecting her to die. The play begins unusually with Richard himself giving a soliloquy. In it he brags to the audience about the ‘plots [I have] laid, inductions dangerous †¦ Clarence and the king in deadly hate’ (Act I Scene 1 Lines 34-35). He cycles through his strategies with the audience saying ‘†G† of Edward’s heirs the murderer shall be’ (Line 41) is a rumour he has spread. This is also moderately dangerous for Richard to say as he is the duke of Gloucester. But Richard is just playing with fire and finds the slight danger amusing as it makes his life more interesting and exciting. When Clarence arrives with the prison guard he immediately transforms to a caring, loving brother but subtly plays on words saying ‘I will perform it to enfranchise you’ (Line 110) which means to Clarence that Richard will do anything to free him but the audience and Richard both know that he will do anything to free Clarence from life. This is the same case later when he tells Clarence ‘Your imprisonment shall not be long’ (Line 114) as the audience also knows that this is because he will be dead soon. As soon as Clarence is out of earshot, Richard mutates back into his true identity stating ‘Clarence hath not another day to live’ (Line 151). He is proud of his management of Clarence but tells himself and the audience ‘Clarence still breathes, Edward still reigns, when they are gone, then must I count my gains’ (Lines 162-163). His plan is not complete yet. Richard’s plan is rushed somewhat when there is news that the king is on his deathbed. He wants Edward to die but not before he has signed Clarence’s death warrant and so goes to Edward ‘To urge his hatred more to Clarence’ (Line 148). He is ‘Deformed, unfinished, sent before [my] time’ (Act I Scene 1 Line 20) and may kill anyone anytime, but is not just pure evil. He is also an extremely intelligent character, with his quick thinking and clever use of words, who could possibly have been a great king if he would use his vast intellect for good, which is mainly why the play is not only a history but also a tragedy, as we know Richard could make something of himself.  The court of York is already very unstable, the king is ill, the heir to the throne is a child and his protector is Richard, ‘A man that loves not me nor none of you’ (Act I Scene 3 Line 13) and Richard uses this to his advantage. When Elizabeth threatens to g to the king about Richard he immediately comes out with all the crimes she had committed against the king.

French Adverbs ~ Les Adverbes

French Adverbs ~ Les Adverbes An adverb, one of the eight parts of speech, is an invariable word that modifies a verb, an adjective, or another adverb. Adverbs provide information about the words they modify, such as when, where, how, how often, or to what degree something is done. See the list of some common French adverbs at the end of this lesson. Word Order with Adverbs In English, adverb placement can be arbitrary: some adverbs may be found in front of or after the verb, or even at the beginning or end of the sentence. This is not often the case in French, which has much stricter rules about placement. The following rules apply to the majority of situations, but there are exceptions. For detailed information, see my lesson on the placement of French adverbs.1. When a French adverb modifies a verb, it is placed after the conjugated verb. Nous avons bien mang. We ate well. Je regarde souvent la tl le soir. I often watch TV in the evening. Often, I watch TV in the evening. I watch TV in the evening often.   Ã‚  2. When an adverb modifies an adjective or another adverb, it is placed in front of the word it is modifying. Je suis profondment mu. I am deeply moved. Nous avons trs bien mang. We ate very well. Common French Adverbs Nearly every French word that ends in -ment is an adverb, and its English equivalent almost always ends in -ly: gà ©nà ©ralement - generally. For more information, please see adverbs of manner. Here are some of the most common French adverbs: French English Type of adverb actuellement currently adverb of time assez quite, fairly adverb of quantity aujourdhui today adverb of time aussi as comparative adverb beaucoup a lot adverb of quantity bien well adverb of manner bientt soon adverb of time dj already adverb of time demain tomorrow adverb of time enfin finally adverb of time ensuite next, then adverb of time heureusement fortunately adverb of manner hier yesterday adverb of time ici here adverb of place l there adverb of place l-bas over there adverb of place longtemps for a long time adverb of time maintenant now adverb of time mal poorly adverb of manner moins less comparative adverb parfois sometimes adverb of frequency partout everywhere adverb of place peu few, little adverb of quantity plus more, ___-er comparative adverb quelque part somewhere adverb of place rarement rarely adverb of frequency souvent often adverb of frequency tard late adverb of time tt early adverb of time toujours always adverb of frequency trs very adverb of quantity trop too much adverb of quantity vite quickly adverb of manner

Case Study for Banyan Tree Hotel and Resort

Case Study for Banyan Tree Hotel and Resort Executive Summary The hotel industry has been on an economic rise for the previous decade because of several factors such as better marketing strategies, well trained personnel, excellent communication skills among the industry stakeholders, tailor made packages for various tourists, together with global increase in the rate of tourism.Advertising We will write a custom case study sample on Case Study for Banyan Tree Hotel and Resort specifically for you for only $16.05 $11/page Learn More The Banyan Holdings limited was a noble idea born out of the need for tourists to relax within an environmentally friendly hotel, customer centered, culture sensitive, together with a green conscious habitat. The Banyan is a fig tree that epitomizes peace according to ancient mandarin culture because of its evergreen leaves that create a relaxing shade upon which one can soothe his senses. It was out of this that Mr. Ho Kwon Ping and Ms Claire Ching established a single Ho tel in Thailand. With proper marketing skills, he built a brand. The brand has grown to become one of the leading hotels of choice for international tourists visiting Asia together with local tourists longing to experience a romantic, friendly and serene holiday either as individuals or as group. For tourists wishing to stay at a luxurious yet affordable hotel, Banyan Hotels have been the place of choice due to its strong brand name. The product has now become global with branches in Seychelles and Europe. With tenets based on a green economy, the world is now a global village with interests that assure the world citizenship of businesses that are environmental conscious together with customer friendly. Banyan Hotels have this in their procedures and merchandise. Introduction Ho Kwon Ping established the Banyan entity in 1994. This is with the Banyan Tree as its brand. A gap that existed in the hotel industry triggered its establishment. The target market was clients who needed priv acy and intimate accommodation at affordable costs (Wirtz Lovelock, 2009). Today, it is ranked as one of the best luxury resort in Asia with 15 resorts and hotels, 35 spas, and 38 retail shops in more than 40 locations in 20 countries, a feat that even the big hotels took years to establish (Wirtz Lovelock, 2009).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The success of this resort firm is linked to its brand and the extension made to the brand, the swift marketing strategy, communal participation and incorporation of the world marketing programs. This addresses diverse concerns such as The factors that contributed to accomplishment Evaluation of Banyan Tree’s brand marketing procedures Brand and product portfolio What are the main factors that contributed to Banyan Tree’s success? The success of Banyan Tree arises from a good plan and presentation in its marketing programs. The marketing programs were both interior and peripheral. The internal marketing programs focused on the need for a friendly communal and monetary working area where external marketing strategies focused on tapping into the affluent class that needed a green conscious environment that was as reasonably priced as other resorts but quite exceptional in their delicate tastes. Market Target Before its establishment, there existed a gap in the hotel industry between the giant chain international hotels like Hilton and other luxury resorts like the Shangri-La. The big difference in the accommodation costs created an invented market. Ho provided affordable individual villas, well-designed romantic escapade for guests, tailor made customer packages as well as a skilled personnel that would influence upon the visitors (Wirtz Lovelock, 2009). Marketing Strategy The choice of the brand name was well tailored by the international advertizing agency. The logo plan of t he Banyan Tree and the marketing phrase â€Å"Sanctuary for the Senses† promoted the merchandise and procedures of the resort (Kapferer, 1997). Focus was not on luxurious accommodation but on romantic experiences that was valued by its clients. This anchored well with the need for international tourists seeking such services. The design and delivery of the products and services Some of the merchandise and procedures offered were unique for example the Banyan Tree Spa that offered aromatic oil for face together with body massage. The services tailored by employees were dynamic and according to the natives’ culture and traditions complying with the brand that focused on relations and closeness. Dinner could be offered in a Thai boat accompanied by Thai musicians, wedding packages that Buddhists officiated and even wedding ceremonies conducted under water in the corals. These are some of the unique services in a natural setting. The services aimed not only at customer s atisfaction but also the business reaped maximum profits from the customers. Aggressive internal marketing The locals got employment from the resort from which they earned a living and retained the special heritage. The employees were trained fundamentals to good service delivery with some accorded the â€Å"Banyan Tree Experience† to build the brand in them (Kapferer, 1997). Lucrative welfare policies motivated the employees to consistent good performance.Advertising We will write a custom case study sample on Case Study for Banyan Tree Hotel and Resort specifically for you for only $16.05 $11/page Learn More Incorporation of the local communities and the interest of the public The villas were developed from indigenous material provided by the locals. The local artisans were engaged in the manufacture of local art and handicrafts. This merchandise encompasses garments, jewellery, clannish art compounded with spa frills like incense candles. The merchandise was availed for sale at the â€Å"Banyan Tree Gallery† (Kapferer, 1997). By incorporating the local artisans in the drawing and assembly projects, the locals identified with the brand as a means of earning an income (Kapferer, 1997). Environmental practices The villas were totally from indigenous material in the remote areas. The merchandise used in the resorts, as toiletries were recyclable. The resort initiated â€Å"The Green Imperative Fund† that supported community-based programs like building schools, promoting crafts of the locals and restoring devastated coral reefs (Kapferer, 1997). The fund also set up a marine conservation office to oversee current and potential areas susceptible to degradation. Can Banyan Tree maintain unique position in the overcrowded resort market? Setting Most of the resorts are initiated in isolated areas that expose the clients to quiet environment. Its aim of preserving the environment grants it a uniqueness that lack s in most resorts. The luxurious resorts are expensive and sport oriented while Banyan Tree is less expensive and romantic (Kapferer, 1997). Promotions Activities that involve the community help in promoting merchandise and procedures of the resort. Its activities and products are eco friendly. The wastes products are recyclable, indigenous materials used to produce goods sold in the gallery. Sustainability The resorts contributed to the local economy by offering employment to the locals as well as benefiting the environment. The guests who visited the resorts voluntarily contributed to the â€Å"Green Imperative Fund† (Kapferer, 1997). A feedback on the success of their contributions was often given that motivated them. The experiences that the clients had in these resorts appealed to their senses. The services offered at Banyana Tree satisfied the clients. Discuss the brand and product portfolio of Banyan Tree, Angsana and the color of Angsana of beach resort and city h otels, spas, galleries and museum shops fit as a family The main idea of Banyan Tree is the delight in romance when travelling and the wonders present in dissimilar sections in the world. Marketing programs and public relations were the ways through which the firm used to create awareness about its brand. Globally, â€Å"Banyan Tree became a member of Small Luxury Hotels† and the foremost hotels in the world (Kapferer, 1997). The target consumers for Banyan Tree were well-off customers. To achieve this, it decided to use agents who specialized in exclusive luxury holidays. Angsana was introduced after the lavish resorts were stable. This brand was more reasonably priced and fashionable than the Banyan Tree. It ran as a stand-alone spa business in other hotels. The colors of Agsana, a merchandise line of Agsana, were to enter the tourism trade.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A fine way of marketing is positioning. It refers to finding strategic ways of creating awareness about your brand in ways that will place it different from the competitive entities. A sturdy brand means a better image quality for a firm thereby keeping the competitors at bay (Kapferer, 1997). For effectual administration of a brand, the characteristic aspect of the brand ought to be managed. This refers to the real characteristics like the merchandise, pricing, and wrapping among many others. The elusive aspects refer to procedures that generate emotions about the merchandise or service. Brand positioning aims at detailed consumers for the merchandise or procedures introduced. Activities involved in the brand must have a fundamental aim. Therefore, it must be exclusive and dissimilar from the competitors. Its sustainability, significance to the market, and appropriateness must be ensured. Firms should also profit from brand positioning. Brand positioning should realize support and financial goals for the entity. Brand identity plays an essential role in marketing the merchandise and procedures of an entity. It reflects what the audience easily identifies because of the logo, color, and symbols. It creates a clear difference in the mind of the audience from other competitors. It gives a full impression of activities of a firm. Brand equity relates to the value a firm receives from the brand (Kapferer, 1997). Conclusion The Banyan Hotels and resort have established an unrivaled niche in Asia in the Hotel trade. Presently, the prime Hotel chains in the globe such as the Hilton fail to rival it in Asia. The founder of the Holding, Mr. Ho Kwon together with the Co-founder Ms. Claire Ching had a lucid and defined vision that has seen them accomplish enormous strides in the trade (Wirtz Lovelock, 2009). They typify how a clear vision undergoes successful marketing to reap the benefits of their dream. With a skilled marketing team, Banyan Holdings transformed this g rand idea into a brand name, which experiences universal acclamation. This is because it has collected tributes from the UN. A brand is a special feature that is associated with either a merchandise or procedure. If the service is quality, the brand sells, if the product is quality, the brand disposes itself. References Kapferer, J., (1997). Strategic brand management: creating and sustaining brand equity long-term, 2nd Edtn. London, UK: Kogan Page Wirtz, J. Lovelock, C. (2009). Services Marketing in Asia, A case Study. New York, NY: Prentice Hall.

Promotion Mix To Create An IMC Campaign Marketing Essay Essays

Promotion Mix To Create An IMC Campaign Marketing Essay Essays Promotion Mix To Create An IMC Campaign Marketing Essay Paper Promotion Mix To Create An IMC Campaign Marketing Essay Paper As defined by the American Association of Advertising Agencies, integrated selling communications ( IMC ) is a construct of marketing communications be aftering that recognizes the added value of a comprehensive program ( Elliott, 2012, P:491 ) . Companies that sell merchandises or services use some or all of the constituents of a selling and communications mix, besides called a promotional mix. These include advertisement, personal gross revenues, gross revenues publicities, public dealingss and direct selling. Most national trade names use all parts of the mix, each in proportion to the demands of the merchandise. Cereal shapers, for illustration, concentrate most attempts and money on advertisement and gross revenues publicities, such as vouchers. Other merchandises call for different mix ratios, with some mix constituents wholly eschewed. In add-on to these cardinal promotional tools, the seller can besides utilize other techniques, such as exhibitions and merchandise arrangement in films, vocals or picture games, which have been turning in popularity in recent old ages. Before continuing any farther, nevertheless, it is of import to emphasize that promotional mix determinations should non be made in isolation. As we saw with pricing, all facets of the selling mix demand to be blended together carefully. The promotional mix used must be aligned with the determinations made with respect to merchandise, pricing and distribution, in order to pass on benefits to a mark market. But for a soft-drinks shaper like Pepsi, IMC can besides be used can be used to make more communicating impact, e.g. Ad can be combined with gross revenues publicities and a small spot of public dealingss such as sponsorship/events. From the facts of the instance survey, Pepsi used a new attack in its selling communicating. Pepsi holds the figure one, 3rd and 4th place among music, overall place among all companies, and amusement channels. It gives a important part on the music channels with 12.81 % portion of coverage and holds the first place in that class. It has the 3rd place on the whole Television media with overall 4.29 % portion of coverage, the effectivity of which is reported in decrease by research workers ( Kotler A ; Keller 2006, p.576 ) . Similarly, it comes at figure 4th on amusement channels. Overall, these new media win the trust of consumers by linking with them at a deeper degree. Sellers are taking note of many different societal media chances and get downing to implement new societal enterprises at a higher rate than of all time before. Social media selling and the concerns that utilize it have become more sophisticated. Q2. How efficaciously has Pepsi integrated digital and traditional media for the publicity of their merchandises? Provide examples of digital media used. Nowadays 1000000s of consumers converse on a day-to-day footing in on-line communities, treatment forums, web logs and societal webs. They turn to the Internet to portion sentiments, advice, grudges and recommendations. It has been said that traditional media is losing its face value and that the Internet is a craze and digital merely applies to the millenary coevals. While that may look true, if you want to remain on the advanced cusp for your concern, utilize both traditional and internet media selling and here are some grounds why: 1. On-line conversations can power or deflate a company s trade name. Do you hold a presence? 2. Discover specific issues that are being discussed around your company, trade name or organisation and make feedback to these issues. 3. There may be events, tendencies and issues that may be act uponing industry and trade name bombilation. 4. Measure how your online and offline selling runs resonate with consumers. 5. Leverage viva-voce to drive trade name credibleness, and finally gross revenues if you use face-to-face selling, Internet Marketing, Search Engine Optimization Strategy, and Social Media Strategy right. Peoples are more likely to pass on through both viva-voce and societal media when they are engaged with the merchandise, service, or thought. This battle may come of course for protagonists of causes, political campaigners, and voguish new technological merchandises. However, it can besides be creatively stimulated for merchandises and services which generate less psychological engagement of clients. For illustration, Pepsi ( 2008 ) uses its Pepsi Stuff online client trueness plan to prosecute consumers by enabling them to deliver points for MP3 downloads, telecasting show downloads, Cadmiums, DVDs, electronics, and dress. Political campaign participants are besides allowed to take part in sweepstakes drawings for larger awards, such as place theatre systems and trip giveaways. Coca Cola ( 2008 ) has a similar run entitled My Coke Rewards. Harmonizing to Nielson research, Television users watch more than of all time before ( an norm of 127 hour, 15 min per month ) and these users are passing 9 % more clip utilizing the Internet ( 26 hour, 26 min per month ) from last twelvemonth. Approximately 220 million Americans have Internet entree at place and/or work with a turning figure utilizing the Internet for research and societal media. Knowing this research, traditional media entertains and communicates to a mass audience whereas digital media entertains, communicates with, and engages the person. The benefits of digital media can be extremely mensurable and sellers can frequently see a direct consequence in the signifier of improved gross revenues in add-on to set uping a direct nexus with the consumer. This can besides be cost effectual. However, the booby traps of digital selling can be that the medium is new, invariably altering and germinating with consequences that vary. You frequently acquire what you ask for! Digital media is known as digitized content ( text, artworks, sound and picture ) that can be transmitted over the Internet. While digital media ingestion such as chirrup, facebook, youtube etc have increased enormously, Pepsi can non disregard consumers who still rely on traditional media for their enlightening and amusement demands, as a consequence, 2/3 of their advertisement budget is still dedicated to traditional media. Sellers must strike a good balance between utilizing traditional and digital/social media and other promotional tools Q3. How might Pepsi step the effectivity of its new run? Provide examples. The most suited standards for measuring the effectivity of advertisement, depends on a figure variables, such as the advertisement ends, the type of media used, the cost of rating, the value that the concern or advertisement bureau topographic points on rating steps, the degree of preciseness and dependability required, who the rating is for and the budget. It is hard to accurately mensurate the effectivity of a peculiar advertizement, because it is affected by such things as the sum and type of anterior advertisement The best measuring of a run s effectivity is its ability to run into its aims. From the instance survey, Pepsi s aims could be: Attract more rival s users ( such as Coca-Cola ) Increase gross revenues volume Hold present Customers Create trade name consciousness To project a rejuvenated image for Pepsi as a socially responsible corporation To alter consumer attitudes from impersonal or unfavorable ( it is a soft drink after all ) to positive To utilize newer, digital media to prosecute in bipartisan communicating with their customers/public. To pass on its new image via it new packaging By and large, Pepsi could utilize the followers to mensurate the run s effectivity: Stimulate an addition in gross revenues Remind clients of the being of a merchandise Inform clients Construct a trade name image Build client trueness and relationship Change client attitudes Sellers recognize that in the modern universe of selling there are many different chances and methods for reaching current and prospective clients to supply them with information about a company and/or trade names. The challenge is to understand how to utilize the assorted IMC tools to do such contacts and present the stigmatization message efficaciously and expeditiously. A successful IMC plan requires that sellers find the right combination of communicating tools and techniques, define their function and the extent to which they can or should be used, and organize their usage. To carry through this, the individuals responsible for the company s communicating attempts must hold an apprehension of the IMC tools that are available and the ways they can be used.